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NYCE International PLC announced on 19 November 2025 the appointment of Alex Crockford as Chief Commercial Officer (CCO). Mr. Crockford, who joined NYCE in September, has over 10 years of experience in the gambling sector. The company's Product Marketplace, which represents over 25 B2B categories, has since September welcomed several new companies including Racing and Sports and Lysis Group.
19 November 2025
NYCE International Plc
("NYCE INTERNATIONAL", "NYCE" or the "Company")
London, November 2025 - NYCE International PLC (AQUIS: NYCE) is pleased to announce the appointment of Alex Crockford as Chief Commercial Officer (CCO). Alex joined NYCE in September and has since played a key role in driving commercial expansion, supplier partnerships, and marketplace engagement across the global gaming sector.
Previously at Matchbook Betting Exchange and Clarion Gaming, Alex is a revenue generator with 10+ years experience in the gambling sector with an extensive network throughout the industry. His previous experience in B2B sales leadership means he excels in identifying and capitalising on market opportunities, and scaling teams to meet them.
In his role, Alex works closely with CEO Farzad Peyman to lead NYCE's next phase of growth, strengthening its position as a trusted B2B connector between gaming operators and verified suppliers. Together, they continue to advance the NYCE Product Marketplace, which has seen a marked increase in supplier listings, partnership enquiries, and global reach over the past quarter.
The NYCE Product Marketplace has evolved into a central hub for suppliers seeking meaningful operator visibility and distribution support. Focused on curation and credibility, the platform now represents over 25 B2B categories, including platforms, payments, compliance, marketing, AI, and Web3 infrastructure. Its unique approach provides suppliers with representation, content amplification, and qualified introductions that translate visibility into real commercial outcomes.
Since September, the Marketplace has welcomed several new companies and products that reflect its growing international relevance, including:
● Racing and Sports (RAS) - A complete racing data and trading stack covering 1,000+ daily events, combining official data, pricing, and derivatives to help operators sustain double-digit margins.
● Lysis Group - A leader in gaming compliance, providing advisory, operational, and training services to regulators and global operators.
● OpticOdds - A sports data technology company delivering real-time betting data and analytics for sportsbook operators.
● The Power Plugin (TPP) - A marketing platform helping operators retain players through prize-driven engagement.
● iBankroll - A financial infrastructure provider offering Bankroll-as-a-Service solutions for casinos and sportsbooks, enabling VIP limits and capital-efficient risk management.
● Innovaplay - A new addition focused on creative technology and game innovation through its innovative iGaming platform.
Farzad Peyman commented, "Alex's commercial leadership, network, and deep industry understanding strengthen NYCE's ability to deliver results for suppliers and operators alike. His work has already helped accelerate marketplace activity and build stronger, value-based partnerships."
Alex added, "The NYCE Marketplace continues to prove that quality and representation outperform volume. We are focused on connecting credible suppliers with real opportunities in global gaming markets."
The NYCE Product Marketplace continues to grow as part of the company's broader ecosystem, which includes strategic ventures such as ClickSpin Media, NirmataPlay, NYCEpay, and NYCE Crypto Advisory - each designed to create measurable value across technology, media, payments, and Web3 advisory services.
For partnership enquiries: enquiries@nyceint.com
Explore the NYCE Marketplace: nyceint.com/marketplace