Pebble Beach Systems Group plc

Director/PDMR Shareholding

Pebble Beach Systems Group plc (AIM: "PEB", "Pebble" or the "Group"), a leading global software business specialising in playout automation and content management and IP Control solutions for the broadcast and streaming service markets, announces that on 23 January 2023 it received notification from Kestrel Partners LLP ("Kestrel") that it has transferred 2,301,000 ordinary shares of 2.5p each ("Ordinary Shares") from one of its discretionary clients to another.

Chris Errington, Non-Executive Director, is a partner of, and holds a beneficial interest in, Kestrel. Mr. Errington is also a shareholder in one of Kestrel's clients ("Kestrel Opportunities") and is therefore deemed to have a beneficial interest in Kestrel Opportunities' entire legal holding in Pebble.

Following this notification, Kestrel Opportunities hold (and consequently Mr. Errington is deemed to have a beneficial interest in) 14,696,625 Ordinary Shares, and other clients of Kestrel, in which Mr. Errington has no beneficial interest now hold 22,388,904 Ordinary Shares. Following these transfers, on a combined basis, Kestrel continues to indirectly hold voting rights over 37,085,529 Ordinary Shares in Pebble, which represents 29.76% per cent of Pebble's issued share capital.

Kestrel's interest in the Ordinary Shares in the Group is held through the following nominees:

For further information please contact:

The Company is quoted on the LSE AIM market (PEB.L).  More information can be found at www.pebbleplc.com.

ANNEX

Template for notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.