22 December 2023

THE PEBBLE GROUP PLC

("The Pebble Group", or the "Group")

AIM: PEBB, OTCQX: PEBBF

Non-Executive Director and PDMR Share Dealings and

Vesting of Long Term Incentive Plan (LTIP) Awards

The Pebble Group, a leading provider of digital commerce, products and related services to the global promotional products industry, announces that David Moss, Independent Non-Executive Director, purchased 100,000 Ordinary Shares of 1 pence each in the company ("Ordinary Shares") on 21 December 2023.

Following the purchase, David Moss has a beneficial interest in 100,000 Ordinary Shares representing 0.06% of the issued share capital of the Group.

The purchase of Ordinary Shares was from participants in The Pebble Group plc Long Term Incentive Plan ("LTIP"). Under the LTIP, on 21 December 2023, there was an exercise of 107,976 share options ("Options") and the vesting of 195,582 Conditional Share Awards.

Included in the participants of the Conditional Share Awards vesting was a PDMR who, concurrent with the vesting, also sold 67,043 Ordinary Shares.

The exercise of nil cost Options and the vesting of Conditional Share Awards under the LTIP, including by one Group PDMR, has been satisfied through the allocation of existing Ordinary Shares of 1 pence each held by The Pebble Group Employee Benefit Trust ("EBT"). As such, no new Ordinary Shares have been issued in connection with the Option exercises or the Conditional Share Awards.

Following settlement of these transactions, the EBT will hold a total of 412,637 Ordinary Shares representing 0.25 per cent of the Group's total voting rights.

The notifications below, provided in accordance with the requirements of the UK Market Abuse Regulation, provide further details.

 Enquiries:

About The Pebble Group plc-- www.thepebblegroup.com

The Pebble Group is a provider of digital commerce, products and related services to the global promotional products industry, comprising two differentiated businesses, Facilisgroup and Brand Addition, focused on specific areas of the promotional products market. For further information, please visit www.thepebblegroup.com.

The information set out below is provided in accordance with the requirements of Regulation 19(3) of the EU Market Abuse Regulation No 596/2014: