10 February 2025

THE PEBBLE GROUP PLC

("The Pebble Group" or the "Group")

Exercise of options and Director/PDMR shareholding

The Board of The Pebble Group, a leading provider of technology, services and products to the global promotional products industry, announces the exercise of 358,962 nil cost options ("Options") by Chris Lee, Chief Executive Officer and Claire Thomson, Chief Financial Officer, under the Pebble Group plc Long Term Incentive Plan ("LTIP").

The exercise of Options under the LTIP has been satisfied through the allocation of existing Ordinary Shares held by The Pebble Group Employee Benefit Trust ("EBT"). As such, no new Ordinary Shares have been issued in connection with the Option exercises. Following settlement of these transactions, the EBT will hold a total of 94,225 Ordinary Shares representing 0.06 per cent of the Group's total voting rights.

Following the exercise of these options, Chris Lee and Claire Thomson sold 97,653 and 72,336 Ordinary Shares, respectively at a price of 45.25 pence per Ordinary Share to settle personal tax liabilities.  Their resultant holdings are as follows:

The Ordinary Shares held as a result of this exercise remain subject to the two year post vesting holding period.

The notifications below, provided in accordance with the requirements of the UK Market Abuse Regulation, provide further details.

Enquiries

About The Pebble Group

The Pebble Group is a provider of digital commerce, products and related services to the global promotional products industry, comprising two differentiated businesses, Facilisgroup and Brand Addition, focused on specific areas of the promotional products market. For further information, please visit www.thepebblegroup.com.

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS