8 September 2022

Portmeirion Group PLC (the 'Group')

Launch of new UK ecommerce sites as part of strategic growth plan

Portmeirion Group PLC, the designer, manufacturer and worldwide distributor of high quality homewares under the Portmeirion, Spode, Royal Worcester, Pimpernel, Wax Lyrical and Nambé brands is pleased to announce the launch of its new UK and International ecommerce sites.

As part of our key strategic online roadmap, the newly developed websites will provide a stronger user experience with streamlined customer journeys, more compelling brand engagement and significantly enhanced visuals.

We expect the new sites to deliver improved customer acquisition, conversion and cross selling opportunities across our well established brand and range portfolio. In particular, mobile users (who account for over 50% of all traffic) will receive a much improved user experience driving a better sales conversion.

Mike Raybould, Chief Executive, commented:

"The launch of our new UK and International ecommerce sites marks an important milestone as we continue our roadmap in delivering on one of our key strategic growth areas. The new websites will create a more fluent and engaging brand experience for our customers as well as providing a more efficient and effective sales channel for the Group. We look forward to adding further developments to these new platforms over the next 6-12 months and building a deeper relationship with our customers around the world.

The new Portmeirion family of brands website can be accessed via the following link: https://www.portmeirion.co.uk/

The new Spode website can be accessed via the following link:

https://www.spode.co.uk/

Our new rest of world website can be accessed via the following link:

https://www.portmeirion.co.uk/int/ 

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