15 December 2023

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF ARTICLE 7 OF THE UK VERSION OF REGULATION (EU) NO 596/2014 WHICH IS PART OF UK LAW BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018, AS AMENDED. UPON THE PUBLICATION OF THIS ANNOUNCEMENT VIA A REGULATORY INFORMATION SERVICE, THIS INSIDE INFORMATION IS NOW CONSIDERED TO BE IN THE PUBLIC DOMAIN.

Public Policy Holding Company, Inc.

(the "Company" and, together with its subsidiaries, "PPHC" or the "Group")

Board Appointment

Public Policy Holding Company, Inc., the leading government relations and public affairs group of companies providing a comprehensive range of advisory services, is pleased to announce the appointment of Keenan Austin Reed to the Board as an Executive Director with immediate effect.

Ms Austin Reed is a Principal at Alpine Group, a top 20 Washington-based lobbying firm and one of PPHC's eight operating companies. She joined Alpine Group in 2021 and is responsible for advocacy across a broad range of policy areas, including contributing to initiatives led by the Congressional Black Caucus, the House Committee on Energy and Commerce and the Biden Administration, where she has deployed expertise in campaigns, media, energy, climate, health, technology and telecommunications.

Ms Austin Reed was recently named Lobbyist of the Year (2023) by the Washington Government Relations Group and is Founder and Chair of Black Women Leading, a non-profit group that supports the empowerment of black women in public service, notably the Black Women's Congressional Alliance. She has served in a number of policy and political roles, including as Chief of Staff to Congressman Donald McEachin (2017-2020), Florida Political Director to Secretary Hillary Clinton (2016), Chief of Staff to the Council of the District of Columbia Councilmember David Grosso (2015-2016) and Deputy Chief of Staff/Senior Advisor to Florida Congresswoman Frederica Wilson (2011-2015).

In addition to her executive responsibilities, Ms Austin Reed holds various directorships and leadership roles including Advisory Council Chair at GlobalWIN, Vice Chair of the Women's Congressional Policy Institute, a member of the Congressional Black Caucus Foundation's Corporate Advisory Board and Vice Chair of So Others Might Eat's Corporate Advisory Board.

Simon Lee, Chairman of PPHC, commented:

"Keenan is one of the top lobbyists in Washington and has made a highly positive impact at Alpine Group and PPHC. Her advisory expertise and wider interests, along with strong relationships among clients and political stakeholders, will further strengthen the Board as PPHC continues to expand its offering and broaden its geographical footprint."

Keenan Austin Reed, Executive Director of PPHC, commented:

"PPHC is already well established in the US and I am looking forward to supporting the Board as we continue to execute the growth strategy and build on the strong foundations already in place."

For further information contact:

Regulatory disclosures - The following disclosures are made in accordance with Schedule 2(g) of the AIM Rules for Companies:

Keenan Austin Reed, aged 40, holds 27,806 options, 25,000 stock appreciation rights and 177,447 shares of restricted stock in the Company. Ms Austin Reed's current and previous directorships are as follows:

Save for the disclosures above, there are no further disclosures to be made in accordance with Rule 17 and Schedule 2(g) of the AIM Rules.

About PPHC

Incorporated in 2014, PPHC is a US-based government relations and public affairs group providing clients with a fully integrated and comprehensive range of services including government and public relations, research and digital advocacy campaigns. Retained by over two-thirds of its 1000+ clients, including corporates, trade associations and non-governmental organisations, the Group is active in all major sectors of the U.S. economy, including healthcare and pharmaceuticals, financial services, energy, technology, telecoms and transportation. PPHC's services support clients to enhance and defend their reputations, advance policy goals, manage regulatory risk, and engage with US federal and state-level policy makers, stakeholders, media and the public.

PPHC operates a holding company structure and currently has eight operating entities comprising Crossroads Strategies, Forbes Tate Partners, Seven Letter, O'Neill & Associates, Alpine Group Partners, KP Public Affairs, MultiState Associates and Concordant Advisory. Operating in the strategic communications market, the Group has a strong track record of organic and acquisitive growth, the latter focused on enhancing its capabilities and to establish new verticals, either within new geographies or new related offerings.

For more information, see www.pphcompany.com.