PRI0R1TY INTELLIGENCE GROUP PLC

("Pri0r1ty" or the "Company")

Pri0r1ty Ai Adopts Bitcoin Treasury Management Policy

London, UK - 20 June 2025 - Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneering company in AI-driven professional growth services for small and medium enterprises (SMEs), is pleased to announce that further to its announcement on 29 May 2025, the Company has now formally adopted a new Bitcoin Treasury Management Policy (the "New Policy"). A summary of the key terms of the New Policy is outlined below.

Pri0r1ty has now integrated cryptocurrency payment options into its online onboarding process, giving customers the convenience of transacting with Bitcoin "BTC" and other stable coins, facilitated through a strategic partnership with Coinbase Commerce. This innovation aims to enhance the user experience and open additional revenue opportunities to new customers who are native users of cryptocurrency. The Company reports that several customers, some providing BTC treasury management functions themselves, have already elected to pay with BTC, utilising this new functionality. 

Key terms of the New Policy:

·   Approved investment instruments: As at the date of adoption of the New Policy, the only approved instrument, investment or asset which the Company may hold, other than cash, is Bitcoin; and should PR1 receive payment for services in non-BTC crypto currencies then such amounts are to be exchanged within three days into BTC or cash.

·   Supervision, responsibilities and control framework: PR1 seeks to manage and mitigate the risks associated with its business. The Company has in place governance arrangements which include a clear organisational structure with well-defined transparent and consistent lines of responsibility, effective processes and internal control mechanisms to manage and report risks.

·   Use of bitcoin for treasury management purposes: PR1 provides services to clients who have requested or may request to settle invoices by remitting BTC. As such, PR1 will likely have an increasing holding and exposure to BTC as a liquid investment on its balance sheet. PR1, from time to time, may also have surplus cash¹ available for investment into higher yielding cash instruments or BTC. As a guide, the Company will not invest more than 50% of its surplus cash in BTC. Should the Company hold more than £1,000,000 in BTC, an independent treasury agent will be appointed to manage the Company's BTC treasury.

James Sheehan, Chief Executive Officer of Pri0r1ty Intelligence Group PLC, commented: "We are excited to see the increasing client interest in our BTC transaction functionality. With a forecast increase in BTC settlements, it was important to establish a treasury policy to govern how we manage the various risks and opportunities around this asset class. We expect our exposure to BTC to grow, as we continue to drive our revenues and expand our customer base.

"We believe that cryptocurrencies can play a critical role in the future of business transactions. We are pleased to be at the forefront of this change that we believe will enhance our business model."

If you would like to explore how Pri0r1ty AI can help drive time and cost efficiency for your business,

please contact [email protected]

For further information, please contact:

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: [email protected]

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [email protected]

About Pri0r1ty Intelligence Group PLC

One of the few companies to list on AIM last year, Pri0r1ty Intelligence Group is an AI company transforming professional growth services for SMEs. As an SME, Pri0r1ty understands the unique challenges faced by smaller businesses and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet these needs. Pri0r1ty's platform offers cost-effective solutions that automate essential services like social media management, investor relations, and corporate governance. By reducing reliance on expensive external providers, the company empowers SMEs to streamline operations and focus on growth.

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Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company considers holding Bitcoin to be in the best interests of the Company, the Board remains aware that the FCA considers investment in Bitcoin to be high risk. At the outset, it is important to note that an investment in the Company is not an investment in Bitcoin, either directly or by proxy. However, the Board of Directors of the Company consider Bitcoin to be an appropriate store of value and growth for the Company's reserves and, accordingly, the Company is materially exposed to Bitcoin.

The Company is neither authorised nor regulated by the FCA. And cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of Bitcoin can go down as well as up, and therefore the value of the Company's Bitcoin holdings can fluctuate. The Company may not be able to realise its Bitcoin exposure for the same as it paid in the first place or even for the value the Company ascribes to its Bitcoin positions due to these market movements.

Nevertheless, the Board of Directors of the Company has taken the decision to invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin presents to the Company's financial position. These risks include (but are not limited to): (i) the value of Bitcoin can be highly volatile, with value dropping as quickly as it can rise. Investors in Bitcoin must be prepared to lose all money invested in Bitcoin; (ii) the Bitcoin market is largely unregulated. There is a risk of losing money due to risks such as cyber-attacks, financial crime and counterparty failure; (iii) the Company may not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends on various factors, including the supply and demand in the market at the relevant time. Operational failings such as technology outages, cyber-attacks and comingling of funds could cause unwanted delay; and (iv) cryptoassets are characterised in some quarters by high degrees of fraud, money laundering and financial crime. In addition, there is a perception in some quarters that cyber-attacks are prominent which can lead to theft of holdings or ransom demands. The Board of Directors of the Company does not subscribe to such a negative view, especially in relation to Bitcoin. However, prospective investors in the Company are encouraged to do your own research before investing.

ENDS