27 June 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Launch of AI-Powered Bitcoin Integration Solution

Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneer in AI-driven professional growth services for SMEs, is pleased to announce the launch of Pr1bit, a new AI-powered Bitcoin and major cryptocurrencies integration solution. Pr1bit has been designed to enable over 5 million SMEs in the UK to integrate Bitcoin payments into their current ecosystems, and to support businesses holding Bitcoin in treasury. The Company expects to formally launch Pr1bit next week.

Powered by Coinbase Commerce, a leader in facilitating cryptocurrency payments for businesses, Pr1bit integrates sophisticated AI-driven tools and features from Pri0r1ty, enabling clients to manage and report on their digital asset holdings.

Pr1bit offers multiple tiers on monthly subscription which provide non-custodial multi-signature wallet architecture, enabling clients to securely receive payments from their customers for goods and services, while providing AI-driven tools and features for balances and price movements as well as reporting features such as market sentiment analysis and customer segmentation based on crypto interest.

Integrated directly into a customer's existing Pri0r1ty platform, the Pri0r1ty advisor agent continuously monitors and analyses Bitcoin holdings while providing actionable insights through the Pri0r1ty platform. Higher tier packages include enhanced features for listed companies, such as board, auditor and legal counsel reports, educational content for customers, and cold storage solutions.

Bitcoin payment processing is built directly into the Pri0r1ty Advisor agent, enabling customers to also buy additional cryptocurrency seamlessly. Using the Coinbase Commerce API, the agent provides real-time conversion rates with automatic fiat calculation, closing sales in the world's fastest-growing currency with enterprise-grade reliability.

James Sheehan, Chief Executive Officer of Pri0r1ty, commented:

"The adoption of Bitcoin as a currency for purchases and as a treasury asset is happening at pace. Businesses are acknowledging customer demand to spend and invest in Bitcoin. Those who don't integrate will get left behind. Pri0r1ty is well positioned to capitalise on this shift. Our new product integration will enable SMEs to seamlessly and securely plug-in Bitcoin payments to their ecosystems and the growing number of businesses holding Bitcoin in treasury to manage and report on their assets to the highest standards.

We are already in discussions with various customers interested in integrating Pr1bit and look forward to rolling out this product with an accessible SaaS pricing model to a rapidly evolving sector. By integrating Pri0r1ty's proprietary Advisor agent with Coinbase Commerce's industry-leading custody and execution we see the possibility to bring a popular capital market structure in the Bitcoin treasury strategy to SMEs in the UK. This industry-first initiative opens the door to further technical integrations to bridge the world of cryptocurrency with AI."

If you would like to explore how Pri0r1ty AI can help drive time and cost efficiency for your business,

please contact [email protected].

For further information, please contact:

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: [email protected]

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: [email protected]

Tel: +44 (0) 20 7628 3396

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter/ Piers Shimwell

Tel: +44 (0)20 3328 5656

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [email protected]

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group is an AI company transforming professional growth services for SMEs. As an SME, Pri0r1ty understands the unique challenges faced by smaller businesses and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet these needs. Pri0r1ty's platform offers cost-effective solutions that automate essential services like social media management, investor relations, and corporate governance. By reducing reliance on expensive external providers, the company empowers SMEs to streamline operations and focus on growth.

Website: https://www.pri0r1ty.com/

LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.