30 March 2026

Pri0r1ty Intelligence Group PLC
("Pri0r1ty", the "Company" or the "Group")

Business Update,

Delay in Publication of Annual Accounts
&
Temporary Suspension from Trading on AIM

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, provides the following business updates.

Across the last financial year ended 30 September 2025, Pri0r1ty was shaped into a scalable, integrated SaaS technology and consultancy business focused on helping SME clients optimise and monetise their first-party data. These strategic steps, including the acquisition of Halfspace Limited ("Halfspace"), laid the foundations for the growth trajectory the business is now on.

At approximately six months into the current financial year, the Company has contracted revenue for the current full financial year of almost £0.7 million and has over 200 paying users, evidencing real customer traction.

The audit of the Company's financial statements for the year ended 30 September 2025 (the "Accounts") is ongoing and will not be completed by 31 March 2026, being the deadline under Rule 19 of the AIM Rules for Companies for publication.

The delay primarily relates to technical analysis in respect of the two businesses acquired during the financial year (explained below).

The Group's financial statements for the period being audited represent the first consolidated accounts following the reverse takeover of Alteration Earth PLC by Pri0r1ty AI Limited, completed in December 2024, and the subsequent acquisition of Halfspace, which completed in July 2025. The complexity inherent in first-year consolidation, combined with the requirement to apply IFRS 3 (Business Combinations) acquisition accounting to the acquisition, has necessitated a level of technical analysis that has extended beyond the original financial reporting timetable.

In respect of the Halfspace acquisition, the Group commissioned an independent purchase price allocation report in accordance with IFRS 3 to identify and fair value all acquired intangible assets, including customer relationships, brand and capitalised development costs, with a corresponding deferred tax liability recognised under IAS 12. 

The Group has also conducted a detailed impairment review of the carrying value of its investments and intangible assets under IAS 36 (Impairment of Assets), including the preparation of a value-in-use discounted cash flow model in accordance with IAS 36.30-57. This assessment has required the Board to make significant judgments regarding forecast cash flows, discount rates, and the identification of the appropriate cash-generating unit, all of which are subject to detailed analysis and review by our independent auditor. Additionally, the valuation methodology underpinning contingent consideration arrangements and the application of IFRS 9 (Financial Instruments) to intercompany balances have required further detailed testing prior to sign-off. 

The delay to the publication of the Accounts means that trading in the Company's ordinary shares on AIM will be temporarily suspended with effect from 7.30 a.m. on 1 April 2026, pending publication of the Accounts.

Marcus Yeoman, Non-Executive Chairman, commented:

"While Pri0r1ty is in its relative infancy for a technology-led business, the Board believes the business is in a strong position to expand its user base on the platform as it rolls out AI SaaS solutions to SMEs via an experienced sector specific approach. While a delay to complete technical analysis on acquired businesses for accounting consolidation purposes is frustrating, the growing revenue pipeline demonstrates that the diversified business model is delivering results and we look forward to publishing our Accounts in the coming weeks and to providing further business updates as we progress through the current financial year."

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: [email protected]

Tel: +44 (0)20 7628 3396

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter / Piers Shimwell

Tel: +44 (0)20 3328 5656

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [email protected].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company considers holding Bitcoin to be in the best interests of the Company, the Board remains aware that the FCA considers investment in Bitcoin to be high risk. At the outset, it is important to note that an investment in the Company is not an investment in Bitcoin, either directly or by proxy. However, the Board of Directors of the Company consider Bitcoin to be an appropriate store of value and growth for the Company's reserves and, accordingly, the Company is materially exposed to Bitcoin.

The Company is neither authorised nor regulated by the FCA. And cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of Bitcoin can go down as well as up, and therefore the value of the Company's Bitcoin holdings can fluctuate. The Company may not be able to realise its Bitcoin exposure for the same as it paid in the first place or even for the value the Company ascribes to its Bitcoin positions due to these market movements.

Nevertheless, the Board of Directors of the Company has taken the decision to invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin presents to the Company's financial position. These risks include (but are not limited to): (i) the value of Bitcoin can be highly volatile, with value dropping as quickly as it can rise. Investors in Bitcoin must be prepared to lose all money invested in Bitcoin; (ii) the Bitcoin market is largely unregulated. There is a risk of losing money due to risks such as cyber-attacks, financial crime and counterparty failure; (iii) the Company may not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends on various factors, including the supply and demand in the market at the relevant time. Operational failings such as technology outages, cyber-attacks and comingling of funds could cause unwanted delay; and (iv) cryptoassets are characterised in some quarters by high degrees of fraud, money laundering and financial crime. In addition, there is a perception in some quarters that cyber-attacks are prominent which can lead to theft of holdings or ransom demands. The Board of Directors of the Company does not subscribe to such a negative view, especially in relation to Bitcoin. However, prospective investors in the Company are encouraged to do your own research before investing.