26 August 2026

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Directorate Change - Appointment of Interim CFO

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce the appointment of Graham Duncan to the Board of Directors and as Interim Chief Financial Officer with effect from 1 September 2026. Mr Duncan is replacing Daniel Maling, who will transition from Chief Financial Officer to Non-Executive Director, remaining on the Company's Board, to focus on other responsibilities.

Mr Duncan is a Chartered Accountant (FCA) with over 25 years' experience in corporate finance, financial reporting and capital markets, including extensive CFO, Finance Director and Board-level experience. Since 2013, he has operated a consultancy business providing transactional support and financial reporting advice to growing private and public companies in the UK and internationally, including advising on new admissions to the Official List of the London Stock Exchange.

Mr Duncan is Non-Executive Chairman of RentGuarantor Holdings Plc (LSE: RGG), a Director of Chill Brands Plc (LSE: CHLL), Non-Executive Director of Quantum Helium Limited (AIM: QHE), and CFO (non-board) of Aterian Plc (LSE: ATN) and BSF Enterprise Plc (LSE: BSFA). He has previously held senior Board and CFO positions with other listed growth companies, and brings wide sector experience including in technology, retail and leisure, and professional services.

Prior to establishing his consultancy business in 2013, Mr Duncan was a Director in the Capital Markets division of Mazars LLP, advising growth companies on IPOs, fundraisings, acquisitions and strategic transactions. His transaction experience includes supporting Allied Gold Corporation's (AAUC: TOR) admission to the Toronto Stock Exchange and US$267 million financing in 2023, and HeiQ Plc's (HEIQ: LSE) £60 million London Stock Exchange IPO in 2020.

Mr Duncan holds a Corporate Finance Diploma issued by the Institute of Chartered Accountants in England and Wales.

Marcus Yeoman, Chairman of Pri0r1ty, commented:

"We are pleased to welcome Graham Duncan to Pri0r1ty. His extensive experience in supporting growth companies will be valuable to the business as we focus on expanding our customer base and driving commercial traction.

On behalf of the Board, I would like to thank Daniel Maling for his valuable contributions as CFO towards getting the business listed in December 2024, the transformational acquisition of Halfspace in July 2025, and the recent funding package in July this year which is allowing the business to accelerate marketing, sales and product development activities and provides a clear path to reaching the important milestone of cashflow positive. We look forward to his continued input as a Non-Executive Director."

Further information on the appointment of Graham Duncan pursuant to Rule 17 and Schedule 2, Paragraph (G) of the AIM Rules for Companies appears further below.

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Tel: +44 (0)20 7628 3396

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter 

Tel: +44 (0)20 3328 5656

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Joint Broker

Bowsprit Partners Limited

James Sheehan / Luis Brime

+44 (0)203 883 4430

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn / Georgina Moul

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [email protected].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

INFORMATION REQUIRED UNDER RULE 17 AND SCHEDULE 2, PARAGRAPH (G) OF THE AIM RULES FOR COMPANIES ("AIM RULES")

Graham John William Duncan (aged 62)

Pursuant to Rule 17 and Schedule Two Paragraph (g) of the AIM Rules for Companies, Graham Duncan, aged 62 is, or has during the last five years, been a director or partner of the following companies and partnerships:

●    Graham Duncan was appointed as a director of Co-Investment Debt Exchange PLC on 1 April 2018, the above company appointed a liquidator on 18 January 2021, where the Company was put into voluntary creditors liquidation. The company was subsequently dissolved on 22^nd November 2022 with £2,155,880.56 deficit to unsecured creditors.

●    Graham Duncan was appointed as a director of Code Investing Limited on 1 April 2018, the above company appointed a liquidator on 18 November 2020, where the Company was put into voluntary creditors liquidation. The company was subsequently dissolved on 12^th June 2024 with £7,662,204 deficit to unsecured creditors.

Graham Duncan does not hold any ordinary shares in the Company.

There is no further information to be disclosed in relation to the appointment pursuant to Rule 17 and Schedule 2, paragraph (g) of the AIM Rules.