Premier League Team Renew & Extend Agreement

15 September 2026

Pri0r1ty Intelligence Group PLC

("Pri0r1ty", the "Group" or the "Company")

Leading Premier League Team Renew & Extend Agreement

One of the leading Premier League teams competing in Europe renews agreement with Halfspace and extends relationship to include Vox

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce that its operating company, Halfspace, has renewed its agreement with a leading Premier League club to continue supporting match day sales activities during the 2026-27 Premier League season.

Key Headlines of the Deal:

●     Continued utilisation of Compass ID, one of the Group's core data management products - Driving increased efficiency in marketing spend by using engagement data gathered by Compass ID to improve targeting and customer acquisition that helps to drive growth in match day sales revenues. Historical return on investment (revenue versus ad spend) in previous seasons has been over x14.

●     Subscription and consultancy revenues - Under the terms of this agreement, Halfspace will receive SaaS-based revenues for Compass ID and Vox equating to £30k per annum. In addition, Halfspace will receive annual consultancy fees of approximately £40k over the course of the 2026-27 premier league season to assist the client in maximising the use of the Compass ID data for its marketing and sales operations. The fees outlined may increase subject to marketing performance.

●     The Premier League club extends the product subscription to include Pri0r1ty's voice agent product - Vox - to automate and improve scalability of outbound sales operations for match-day hospitality products targeting leads across the client's database on a 3-month trial basis.

●     2026-27 represents the third season of the relationship - The agreement rolls on a quarterly basis in line with client's budget variations depending on performance and fixtures during the Premier League season, and demonstrates the cross-selling potential of the Pri0r1ty products across technology operations for premier league and sporting clients.

Rory Maxwell, CEO of Pri0r1ty, commented:

"We are thrilled to continue our relationship here, providing data-driven solutions that empower their marketing and ticketing strategies to drive revenue. This is testament to the value of the data we provide to the client and the hard work of the Halfspace team to extend this relationship into a third year, and represents an encouraging deal that we take into FY27. By combining both consultancy and SaaS revenue we are increasing customer spend and driving retention in line with our growth strategy."

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Tel: +44 (0)20 7628 3396

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter

Tel: +44 (0)20 3328 5656

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Joint Broker

Bowsprit Partners Limited

James Sheehan / Luis Brime

+44 (0)203 883 4430

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn / Georgina Moul

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate four revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

Pirkx - worker benefits and wellbeing self-service platform serving SMEs, workforce communities and membership organisations through a recurring subscription model providing affordable healthcare services, fitness services, mental health coaching, counselling, virtual gym memberships, nutrition advice and much more.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [email protected].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.