Issue of Shares from ATM Facility & TVR

16 October 2026

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Issue of Shares from ATM Facility to cover Convertible Loan Note Repayment

& TVR

Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, has issued a first tranche of shares pursuant to the Company's At-The-Market ("ATM") facility totalling 10,000,000 shares at £0.0119 (the "ATM Shares") to facilitate the repayment of the second instalment of £125,000 plus accrued interest of 5% per annum of the Unsecured Convertible Loan Note ("CLN") of £1.25 million (gross) managed by Yorkville Advisors Global, LP (the "Yorkville Group").

At the Market ("ATM") Facility

The purpose of the ATM facility is to provide the Company with a flexible mechanism to seek to issue new shares and raise capital at prevailing market prices to repay the amortisation of the £1.25 CLN. The proceeds will also fund the Company's ongoing operations and provide the runway necessary for the business to become cash flow positive, supporting continued scaling and the ability to capitalise on emerging opportunities from a position of financial stability.

GIS will deduct a broker fee and properly and reasonably incurred settlement costs from the gross proceeds of the sale of ATM Shares, with the net proceeds, equal to 97.5% of the gross sale proceeds, being paid to the Company following admission of ATM Shares.

Admission

Application has been made to the London Stock Exchange for the ATM Shares to be admitted to trading on AIM ("Admission"). Admission is expected to occur at 8.00 a.m. on or around 22 October 2026.

Following Admission, the Company's total issued share capital will consist of 208,757,171 Ordinary shares with voting rights attached. The Company does not hold any Ordinary shares in treasury. This figure may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Rory Maxwell, CEO of Pri0r1ty, commented:

"We are exercising the ATM facility in exactly the manner in which the facility was intended for by utilising the positive movement in our share price to ensure we can continue to invest the working capital secured from the CLN into the operations of the business. The ATM Shares have been issued with a view to enhancing the value of the Company for all shareholders."

For further information, please contact:

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: [email protected]

Tel: +44 (0)20 8064 3554

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Tel: +44 (0)20 7628 3396

Joint Broker

Bowsprit Partners Limited

James Sheehan / Luis Brime

+44 (0)203 883 4430

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn / Georgina Moul

Email: [email protected]

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.

Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.

Pirkx - worker benefits and wellbeing self-service platform serving SMEs, workforce communities and membership organisations through a recurring subscription model providing affordable healthcare services, fitness services, mental health coaching, counselling, virtual gym memberships, nutrition advice and much more.

If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact [email protected].

Website: https://www.pri0r1ty.com/

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/

X: https://x.com/WearePri0r1ty

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.

Distribution

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