5 March 2025

ProCook Group plc

Exercise of Options and PDMR Dealing

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Dan Walden, Chief Financial Officer and PDMR, received 91,380 ordinary shares of £0.01 each in the Company following the exercise on 3 March 2025 of 172,413 nil-cost ordinary share options awarded under the Company's IPO Employee Share Plan.

Following the exercise of the options, Dan Walden holds 141,380 ordinary shares in the capital of the Company, representing 0.13% of the Company's issued share capital.

The exercise of the options has been satisfied through the allocation of existing ordinary shares held by the ProCook Employee Benefit Trust. No new ordinary shares have been issued in connection with the options exercise and the total number of ordinary shares with voting rights in the Company remains at 108,956,624. The exercise was net-settled, whereby the Company settled the award through a combination of cash and ordinary shares.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

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Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 65 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 600 colleagues, and operating from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to Work^TM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders. 

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).