22 January 2026

ProCook Group plc

PDMR Shareholding

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Daniel O'Neill, Non-Executive Director and Deputy Chair, transferred 1,510,000 ordinary shares of £0.01 each in the Company ("Ordinary Shares") from a brokerage account into his own name.

Daniel O'Neill's beneficial interest in the Ordinary Shares did not change as a result of the transfer detailed above and, together with Daniel O'Neill's connected persons, their total beneficial interest in the Company remains at 38,846,902, representing 35.65% of the Company's issued share capital.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

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Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 75 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 700 colleagues, and operating from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to WorkTM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders.

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).

Further information about the ProCook Group can be found at www.procookgroup.co.uk.