Pulsar Group Plc

("Pulsar", the "Group" or the "Company")

Major Global Contract Win

Pulsar Group Plc (AIM: PULS), the technology innovator delivering Software-as-a-Service (SaaS) solutions for the global marketing and communications industries, is pleased to announce a major contract win with one of the world's largest marketing and communications groups.

Pulsar has secured a major, multi-year contract with this multinational marketing and communications company that strategically positions Pulsar's platform as the replacement for multiple incumbent competitor solutions across the customer's global portfolio. This adoption is key to enabling the customer's focus on exciting, AI-powered, audience-first strategies for their clients, while also driving operational efficiency and standardising critical global workflows.

This contract is expected to deliver EUR 2.1 million in Annualised Recurring Revenue (ARR) and EUR 6.3 million in total revenue over the life of the initial agreement.

Pulsar continues to push the boundaries of technology by introducing Agentic AI in the form of Insight Agents, which are specialised in delivering real-time, predictive, research and defensive intelligence. These capabilities are designed to empower our clients to build advanced audience-first strategies and future-proof their marketing operations in a rapidly evolving, competitive landscape.

The Board is delighted with this contract win and with the continued momentum being demonstrated by the Group's ability to secure multiple new, strategic, enterprise level contracts in 2025. Key wins during the second half include: Australian Department of Climate Change, Energy, the Environment and Water; Competition and Consumer Commission of Singapore; Electronic Arts; HMRC; McDonalds; MHP Group; Microsoft; National Trades Union Congress Singapore; Origin Energy; Pharmavite; Scottish Government; Suncorp; Suntory; The Telegraph; Unicef; Urban Redevelopment Authority of Singapore; Whole of Victorian Government; and Yale University Press.

In addition, during H2 the Company has continued its strategy to deliver additional cost savings and to improve on its operational efficiencies which will further enhance the positioning of the Group into FY26 and beyond. The non-recurring expenses incurred in H2 to deliver these additional savings was c£5.4m and it is expected that the cost saving efforts over FY25 will deliver annualised costs savings of more than £7.0m.

Overall, as a result of the momentum shown during the second half in particular, the Board is pleased that the Company's operating performance was in line with Board's expectations for the financial year ended 30 November 2025.

Joanna Arnold, Global CEO of the Company, said:

"This major contract is a testament to the strength of Pulsar's offering. Winning this mandate to replace multiple legacy competitor systems across a customer's global operations confirms our strategic position as the unified solution of choice for the world's largest and most complex organisations.

This is the second contract win in the last 12 months where Pulsar has been able to expand its services to extend into a group-wide and global mandate and the board sees a great market opportunity to build on this positive trajectory. This contract demonstrates the accelerating momentum of the Group and we remain confident in the outlook for the Group. Overall, I am excited in the opportunities for the Company with the expectation of delivering continued profitable growth into 2026 and beyond."

For further information:

Pulsar Group plc                                                                                                                              020 3426 4070

Joanna Arnold (CEO) / Mark Fautley (CFO)

Cavendish Capital Markets Limited (Nominated Adviser and Broker)                                  020 7220 0500

Corporate Finance:

Marc Milmo / Fergus Sullivan / Elysia Bough                                                       

Corporate Broking:

Sunila de Silva