REVOLUTION BEAUTY GROUP PLC

("Revolution Beauty", the "Group" or the "Company")

Issue of Shares under Share Incentive Plan

PDMR and PCA dealings

and

Total Voting Rights

Revolution Beauty Group plc (AIM:REVB), the multi-brand, multi-category, and multi-channel mass beauty innovator with proven global scale, announces that, in line with the proposal set out in its admission document dated 13 July 2021 (the "Admission Document"), 362,250 ordinary shares of £0.01 each ("Ordinary Shares") in aggregate have been issued today under the Revolution Beauty Share Incentive Plan ("SIP") to 161 of the Company's employees. The issue price is 160 pence per Ordinary Share.

The SIP has been established to incentivise the wider employee base to deliver long-term value creation for shareholders and ensure alignment with shareholder interests. As described in the Admission Document, the Ordinary Shares issued under the SIP will be held by trustees for a period of between three and five years, as determined by the Board, during which time they may not be disposed of. Should the Ordinary Shares be withdrawn by the participant, then they may be forfeited.

As part of the above, Ordinary Shares have been issued today to the following PDMRs and PCAs:

In addition, the Company has granted 17 non-UK employees phantom long term incentive plan awards ("Phantom LTIP") which will provide a cash bonus on the third anniversary of the date of the award equivalent to the value of the Ordinary Shares at the end of that period, if still an employee. The notional award of the Phantom LTIP is an aggregate of 38,250 Ordinary Shares. No Ordinary Shares will be issued as part of the Phantom LTIP. Further detail on the Phantom LTIP is contained within the Admission Document.

Total Voting Rights

Application has been made to the London Stock Exchange for the 362,250 new Ordinary Shares to be admitted to trading on AIM ("Admission"). It is expected that Admission will become effective at 8.00 a.m. on 26 August 2021.

Following Admission, the total number of Shares and voting rights in the Company will be 309,737,250. There are no Ordinary Shares held in treasury.  This figure may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the FCA's Disclosure and Transparency Rules.

For further information:

Media enquiries:

The notification below, made in accordance with the requirements of the EU Market Abuse Regulation as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018, provides further detail.       

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them. 

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