30 June 2025

Sundae Bar Plc

('sundae_bar' or 'the Company')

sundae_bar Delivers Strong Early Returns as TAO Strategies Partnership Generates Over $75K Monthly Run Rate in First Week

Sundae Bar Plc (AIM: SBAR), the unified marketplace for AI agents, today announces early results from its strategic partnership with TAO Strategies Ltd.

The Company's marketing approach through the Bittensor network is currently generating over τ9* TAO daily, equating to a monthly run rate of over $75,000 USD in subnet emissions within the first week of deployment. TAO is Bittensor's native cryptocurrency, and with current TAO valuations at approximately $340.00* this performance-based marketing strategy is delivering attractive returns intended to drive supply-side marketplace growth and premium AI developer acquisition.

Bittensor has temporarily paused new subnet registrations to increase the quality of technologies being built on the platform. Coupled with TAO maintaining a $3+ billion market cap* and daily trading volumes often exceeding $100 million*, this has enabled sundae_bar to secure a valuable position in the rapidly expanding decentralized AI ecosystem that rewards innovation.

Alongside the TAO Strategies partnership and following the Board's adoption of a Bitcoin Treasury Management Policy on June 23, 2025, the Company has positioned itself strategically in the digital asset space. This approach reflects the Board's belief that digital assets can serve as an effective store of value and inflation hedge, while remaining focused on executing its core business plan as an AI marketplace platform connecting developers with businesses.

Jill Kenney, CEO of sundae_bar notes: "These early results validate our thesis that innovative marketing strategies can directly support our core marketplace growth. Our partnership with TAO Strategies and our Bitcoin treasury policy reflect our commitment to prudent financial innovation while maintaining operational focus on building the leading AI Agent marketplace."

With continued technical advancements to the sundae_bar platform, including the launch of sundae_bar's first native Agent next week, the Company remains on track for its platform version 1.0 launch in Q3 2025. The new agent allows users to describe tasks in natural language and receive curated agent results, marking the beginning of an internal agent layer for the platform.

The Company continues to monitor the performance of this initiative against traditional marketing channels and maintains flexibility to adjust the approach based on market conditions.

*Data sourced from TOA Stats: taostats.io/subnets/121/chart and correct as 29 June 2025 at 2pm London Time

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About sundae_bar:
Following its successful AIM admission in June 2025, sundae_bar operates a live beta marketplace at sundaebar.ai featuring AI agents across critical business functions including HR automation, cryptocurrency trading, and marketing operations.

The platform emerged from the strategic merger of Ora Technology PLC and Kondor AI PLC, combining enterprise-grade marketplace infrastructure with proven AI expertise and an established community of 60,000+ users.

For more information, visit: sundaebar.ai

About TAO Strategies Ltd:
TAO Strategies leverages the power of decentralized AI through innovative programs on the Bittensor network. The company creates performance-based marketing reward mechanisms that incentivize high-quality participation across diverse digital ecosystems.

For more information, visit: taostrategies.ai

About Bittensor:
Bittensor is an open-source network that creates a global marketplace for machine-learning models and compute resources. Participants earn rewards in proportion to the value of the intelligence they contribute, fostering a merit-based environment that accelerates AI research and innovation.

For more information, visit: bittensor.com