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21 October 2026
Sundae Bar AI PLC
("sundae_bar" or the "Company")
sundae_bar Launches Personal AI Agent 'Sundae', Expanding into Consumer AI Market
Sundae Bar AI PLC (AIM: SBAR), the enterprise AI platform company, announces the beta launch of Sundae, its new personal AI agent, extending the application of its existing technology into the consumer AI market.
Developed from infrastructure originally built to test thousands of AI Skills and Agent submissions for its commercial AI platform, Sundae enables individuals to delegate everyday tasks through simple text messages. The Company received 150 beta sign-ups almost immediately, prompting an increase in testing capacity. Continued demand has since led to the establishment of a waitlist.
The launch demonstrates the wider applications of sundae_bar's existing technology investment, positioning the Company to explore opportunities in both enterprise and personal AI while maintaining its core focus on commercialising AI Agents for businesses.
Meet Sundae
Sundae is a personal AI agent that users can communicate with through iMessage, RCS (Android) or WhatsApp, without downloading an application or learning a new interface.
Sundae is designed to carry out tasks on behalf of users. It has access to its own computer, browser and persistent memory, allowing it to conduct research, create content, build digital projects, monitor information and work on tasks in the background.
Sundae can retain context between conversations and proactively notify users when monitored information changes, allowing individuals to delegate ongoing tasks rather than repeatedly prompting an AI tool.
Developed from Existing Technology
To evaluate thousands of AI Skills and Agent submissions, sundae_bar developed an automated environment where AI agents could operate computers, use browsers and tools, complete tasks and have their performance assessed.
This infrastructure was originally developed for Subnet 121 ("SN121"), the Company's AI development network on Bittensor, which enables developers around the world to compete to build and improve AI capabilities.
Since launching SN121, the Company has completed 30 development challenges and received nearly 7,000 competing submissions.
Technology developed through this process now provides the foundation for Sundae, demonstrating how the Company's existing investment can support additional products without requiring an entirely separate technology platform.
One Technology Foundation, Two Market Opportunities
sundae_bar's core business remains the development and commercialisation of AI Agents for businesses through its subscription platform, marketplace and bespoke enterprise deployments.
Sundae provides an opportunity to explore the consumer AI market using the same underlying technology, without changing the Company's existing commercial strategy.
The product remains in beta, with the Company focused on testing functionality, understanding user behaviour and assessing potential commercial opportunities.
CEO Comment
Jill Kenney, Chief Executive Officer of sundae_bar, commented:
“We've spent the past year building technology that allows AI to do the work, not just answer questions. With sundae_bar, we're bringing that capability to businesses. Now, with Sundae, we're bringing it to individuals.
“What makes this exciting is that Sundae emerged from technology we'd already developed to test thousands of AI Skills and Agents. That investment has now enabled us to create an entirely new consumer product.
“Our focus remains on growing our enterprise AI business, while exploring this additional opportunity. One technology foundation, two distinct markets.”
Sundae is currently accessible to beta users through iMessage, RCS (Android) or WhatsApp at +1 (937) 896-2734, with further information available at sundae.md.
For further information visit sundaebar.ai
Sundae Bar AI PLC
Jill Kenney
+44 (0) 20 3004 9512
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About sundae_bar
Following its successful AIM admission in June 2025, sundae_bar is building the go-to commercial platform for AI in business. Through a simple monthly subscription, sundae_bar gives businesses one simple interface to access and deploy AI. Tell it what needs to get done, and Scout identifies or builds the right Agent from a growing library of AI Skills and Agents. With more than 700 AI Skills and Agents already available, sundae_bar can support work across core business functions including marketing, finance, research and workflow automation. That capability can expand rapidly, with new Skills and Agents continuously added to the platform and made available across the customer base.
Behind this continuous development is Subnet 121 (SN121), sundae_bar’s AI development engine on the Bittensor network. Rather than relying solely on an internal development team, sundae_bar can open business requirements to a global network of developers competing to build the best-performing solutions. This allows sundae_bar to develop and test new AI capabilities in parallel, expanding the platform at scale and speed.
The result is an Enterprise AI platform that gets broader and more capable as it grows, while making that expanding intelligence simple for businesses to put to work.
Forward Looking Statements
This announcement contains certain forward-looking statements relating to the Company’s expected or anticipated future prospects, developments and strategy. Forward-looking statements are identified by their use of terms and phrases such as ‘believe’, ‘could’, ‘envisage’, ‘estimate’, ‘intend’, ‘may’, ‘plan’, ‘will’ or the negative of those terms and words of similar meaning. Such statements involve known and unknown risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Actual results may differ materially from those expressed or implied by such forward-looking statements. Nothing in this announcement should be construed as a profit forecast.