31 August 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company")

Notice of Results

Silverbullet, a provider of digital transformation services and products, will announce its interim results for the six months to 30 June 2021 on Monday 20 September 2021.

Analyst Briefing

The Company's management will be hosting a presentation for analysts on the day of results at 9.30am. Those who wish to attend the briefing should register their interest with Florence Chandler at [email protected].

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About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of cookies has already been implemented by web browsers such as Firefox and Safari, but the real change will come when Google (which is by far the world's largest search engine ex-China) will phase out the use of cookies in 2022. Silverbullet operates in the global digital advertising market, which is expected to reach $526 billion by 2024.

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.