30 November 2021

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

New Contract Win

Silverbullet, a provider of digital transformation services and products, is pleased to announce that it has entered into a further significant agency contract in respect of its '4D' product with Mediatrack SAS ("Mediatrack").

Mediatrack, based in Paris, is a leading and fast growing operational consulting group focused on marketing and media in the retail sector and is the second largest independent media agency in France. Mediatrack manages approximately €900m of annual billings and services over 100 clients.  

4D will now be the preferred partner for Mediatrack in relation to contextual solutions, supporting its clients' migration from the utilisation of third-party cookies to first-party-driven data contextual insights and targeting.

The Mediatrack contract enables the 4D product to be utilised across Mediatrack's client base and is a further step in the roll out of 4D across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.

Change of management roles

As part of the Group's 4D roll out strategy,  Umberto Torielli, Silverbullet Co-Founder and Group Chief Strategy Officer, will assume the role of 'General Manger 4D'. In this role, Umberto will lead the roll out of the 4D product alongside the Group's Chief Operating Officer and Chief Client Officer Kristen Kelly. Mark Pearlstein, previously Chief Revenue Officer, will assume a general strategic advisory role going forward.

Ian James, Chief Executive Officer of Silverbullet, commented:

"As part of our drive for the continued integration of our 4D solution with media agency platforms, we are delighted to be partnering with one of the best and fastest growing media agencies in France, an ideal partner for the application of our 4D product. We look forward to scaling our partnership in 2022 and beyond, as advertisers increasingly become aware of the need for effective marketing solutions that do not rely on the use of increasingly prohibited third-party cookies."

Eric Boyer, CEO of Mediatrack, commented:

"4D is the perfect fit for us to help our clients to migrate from cookies to first party driven data contextual insights and targeting. We are excited to be working with the team at Silverbullet to co-develop privacy-first ways of delivering improved business outcomes for our clients and are very impressed with 4D results so far. As our clients and consumers demand change post pandemic, 2022 is the perfect time to scale 4D as our prefered post cookie platform."

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The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.