20 January 2022

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

Contract Wins and Sub-Contract Wins through Salesforce Partnership

Silverbullet, a provider of digital transformation services and products, is pleased to announce a number of recent Group contract wins and general marketing services projects, as well as several sub-contract wins through its partnership with Salesforce. These contracts are expected to generate combined sales of approximately £425,000 during 2022.

GENERAL MARKETING SERVICES PROJECTS 

Haier Europe

Silverbullet, through its partnership with Local Planet, now supports Haier Europe (part of Haier Smart Home,) to optimise their adtech and martech infrastructures. The project is aimed to highlight the main opportunities for growth, improve processes and governance, unlock the potential of data and drive use cases. Silverbullet have been assigned to develop and deliver a detailed assessment and gap analysis, with the goal of incrementally enhancing the client's data-driven advertising and marketing.

Global consumer-packaged goods company

Silverbullet has expanded its partnership with one of its longest-standing clients in the US market. Silverbullet's US-based consulting team will support the consumer-packaged goods ("CPG") organisation and all brands within its portfolio via a year-long retainer to design, develop and execute its consumer data strategy. This includes collection, enrichment and cross channel activation across multiple touch points. This latest assignment further cements the trust, based long-term partnership, between this global CPG organisation and Silverbullet Data Services.

Financial Services company

Silverbullet is working with a financial services client to allow them to run high-standard data-driven marketing activities in a cookie-less world. In particular, Silverbullet will support the client in the centralisation of the management of data, use cases and martech systems.

SALESFORCE PARTNERSHIP 

Sub-contract wins through Salesforce partnership

Silverbullet has won a number of sub-contract wins through its partnership with Salesforce. Silverbullet has further expanded its partnership with Salesforce, scaling up campaign delivery for Salesforce customers across its 'Marketing Cloud' solutions. Silverbullet are the chosen partner to work alongside the Salesforce campaign delivery team supporting a leading global lingerie, clothing, and beauty retailer and a multinational conglomerate company. Silverbullet will leverage its expertise in coding, building content, email testing and rendering across the Salesforce 'Marketing Cloud', feeding into the delivery of multi-variant emails across numerous markets.

Furthermore, Silverbullet was engaged to implement Salesforce 'Marketing Cloud' and 'Interaction Studio' for a media and journalism company based in Australia. After the initial phase of work, this client has engaged Silverbullet to complete additional use cases to drive value from the platform which is on a pay as you go basis.

Ian James, Chief Executive Officer of Silverbullet, commented:

"We are delighted to have secured these contract wins, which reflect the satisfaction and fulfilment of our clients' needs through the unique capability and expertise we offer in this highly specialist area.

"Additionally, we are extremely pleased to be a trusted partner to Salesforce, who we have had a long-standing four-year relationship with. We are trusted to deliver our services, knowledge and capability to their clients through our leading digital transformation services and products. We are continuing to pick up real global momentum and look forward to providing further updates in due course."

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The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018 (as amended).

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients.

The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle and Adobe, all of which have existing sales channels and are already delivering to clients.

The Group has established a joint venture and strategic partnership with Local Planet, a scaled network of over 60 agencies across the globe which transact, in aggregate, over US$16 billion of media buying on behalf of their clients. The Local Planet joint venture, established in December 2020, which has already generated material services revenues for the Group, presents a significant opportunity to provide further data services and the 4D product to the Local Planet agency network.