17 May 2023

Silverbullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

4D announces Global Strategic Sales Partnership

Silverbullet (AIM: SBDS), a provider of digital transformation services and products and owner of 4D, the market leading contextual advertising platform, is pleased to announce a new partnership with Silverpush, a global leader in cookieless advertising solutions.

Silverpush is an advertising technology firm providing cookieless AI-Powered hyper-contextual solutions to advertisers with a global presence in 18 offices worldwide.

This partnership is a part of 4D's ongoing growth strategy of selling both direct to agencies and using partnerships to extend its reach to global advertisers. 4D continues to grow, with significant wins in the US market in the last quarter, as stated in the Q1 trading update.

Through this new partnership with Silverpush, which has added over 20 new salespeople worldwide, 4D is taking further steps to expand and penetrate into new markets in the US, APAC and EU, continuing its momentum and gaining new revenue. Silverpush has already established its position in the advertising industry with its advanced contextual intelligence tools and services, and the strategic partnership with 4D will allow a significant enhanced online video and 'Connected TV' (CTV) offering to marketers and agencies worldwide.

Ian James, Chief Executive Officer of Silverbullet, commented:

"As we reach an inflection point in post cookie, privacy first digital marketing, we are delighted to partner with Silverpush. In 4D, we have the world's leading video contextual platform, and through our partnership with Silverpush we now combine that leading capability with smart scalable global reach. We are thrilled to bring the combined 4D and Silverpush offer to marketers and agencies worldwide."

Kartik Mehta, COO & CRO at Silverpush, commented:

"By joining hands with 4D, Silverpush's clients and marketing partners will be able to identify brand-appropriate content beyond the usual frameworks and target it contextually with greater precision."

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About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon and ITV amongst many others. The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2023. 

Headquartered in London, the Group employs employees across five regions across the globe, including, the UK, Italy, Australia, USA and Latin America. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients. The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with multiple global technology providers, all of which have existing sales channels and are already delivering to clients.

The Group has established a strategic partnership and an entity with Local Planet, a scaled network of over 60 agencies across the globe.  Local Planet Data Services Limited was established in December 2020 and presents a significant opportunity to provide data services and the 4D product to the Local Planet agency network.