9 June 2026

SILVER BULLET DATA SERVICES GROUP PLC

("SilverBullet", the "Company")

Proposed cancellation of admission of the Ordinary Shares to trading on AIM

and

Notice of General Meeting

The Board of SilverBullet (AIM: SBDS), a provider of data and technology services, announces that it will today be posting a circular to Shareholders (the "Circular"), including a Notice of General Meeting (the "General Meeting") along with a Form of Proxy, to seek shareholder approval for the proposed cancellation ("Cancellation") of the admission of the Company's ordinary shares of 1 penny each ("Ordinary Shares") to trading on the AIM Market of the London Stock Exchange.

The Circular, which provides Shareholders with the background to and the reasons for the proposed Cancellation and Re-registration, explains the consequences of the Cancellation and Re-registration, and why the Directors unanimously consider that Cancellation and Re-registration to be in the best interest of the Company and its Shareholders as a whole, together with a notice convening a General Meeting, will be posted to shareholders today and will also be made available on the Company's website at https://investors.wearesilverbullet.com.

The General Meeting will be held at 10.00 a.m. on 25 June 2026 at the Company's offices, 54 Charlotte Street, London W1T 2NS.

Ian James, Chief Executive Officer of the Company, commented:

"Despite delivering consistent growth and a current EBITDA positive performance, the recent downturn in the financial markets has adversely impacted the Company's share price and does not reflect the fundamental value of the Company undermining its future ability to raise funds in the public markets appropriate to its continued growth strategy. The Board believes this is unlikely to change in the short-to-medium term and as a private company it can achieve a fairer value and a larger quantum of future funding for continued growth and profitability. Therefore, the Board believe that a cancellation of the Company's admission on AIM is in the best interest of all Shareholders and the Company."

For further information please contact:

EXTRACTS FROM THE CIRCULAR

1. Introduction

I am writing to you with details of a General Meeting of the Company to be held at 10.00 a.m. BST on 25 June 2026 at 54 Charlotte Street, London, W1T 2NS. The formal Notice of the General Meeting is set out at Part II of this Document.

The Company announced today that it intends to seek shareholder approval for the cancellation of the admission of its Ordinary Shares to trading on AIM with effect from 7:00 a.m. (BST) on 8 July 2026 and the re-registration of the Company as a private limited company. The Directors believe that it is in the best interests of the Company and its Shareholders for the proposed Cancellation of admission of the Ordinary Shares to trading on AIM to be approved and will seek Shareholders' approval for the Authorising Resolution at the General Meeting. The Company is also seeking Shareholder approval at the General Meeting for the amendment of the Current Articles.

This Document provides Shareholders with the background to and the reasons for the proposed Cancellation, explains the consequences of the Cancellation, and sets out why the Directors unanimously consider the Cancellation to be in the best interest of the Company and its Shareholders as a whole.

2. Background to the Cancellation

The Group has reviewed its near and medium-term growth plans to take advantage of existing geographical markets, most importantly, the North American market to continue to build market share and scale the Company.

Despite delivering consistent growth and a current EBITDA positive performance, the recent downturn in the financial markets has adversely impacted the Company's share price and does not reflect the fundamental value of the Company undermining its future ability to raise funds in the public markets appropriate to its continued growth strategy. The Board believes this is unlikely to change in the short-to-medium term and as a private company it can achieve a fairer value and a larger quantum of future funding for continued growth and profitability. Therefore, the Board believe that a cancellation of the Company's admission on AIM is in the best interest of all Shareholders and the Company.

In reaching this conclusion the Board has considered the following key factors:

Therefore, following careful consideration, the Board believes that it is in the best interests of the Company and Shareholders to seek the proposed Cancellation at the earliest opportunity in accordance with AIM Rule 41.

3. Process for Cancellation

The Directors are aware that certain Shareholders may be unable or unwilling to hold Ordinary Shares in the event that the Cancellation is approved and becomes effective. Shareholders should take independent advice about retaining their interests in Ordinary Shares prior to the Cancellation becoming effective.

However, should the Cancellation become effective, the Company intends to implement a Matched Bargain Facility with a third party which would help facilitate Shareholders buying and selling Ordinary Shares on a matched bargain basis following the Cancellation.

Under the AIM Rules, it is a requirement that the Cancellation must be approved by Shareholders holding not less than 75 per cent. of votes cast by Shareholders at the General Meeting. Accordingly, the Notice of General Meeting set out in the Circular contains a special resolution to approve the Cancellation. Furthermore, Rule 41 of the AIM Rules requires any AIM company that wishes the London Stock Exchange to cancel the admission of its shares to trading on AIM to notify shareholders and to separately inform the London Stock Exchange of its preferred cancellation date at least 20 clear Business Days prior to such date. Additionally, the Cancellation will not take effect until at least five clear Business Days have passed following the passing of the Cancellation Resolution. If the Cancellation Resolution is passed at the General Meeting, it is proposed that the last day of trading in the Ordinary Shares on AIM will be 7 July 2026 and that the Cancellation will take effect at 7:00 a.m. (BST) on 8 July 2026.

If the Cancellation becomes effective, Strand Hanson will cease to be the nominated adviser of the Company under the AIM Rules and the Company will no longer be required to comply with the AIM Rules. However, the Company will remain subject to the Takeover Code for a period of two years after the Cancellation, details of which are set out below.

The principal effects of the Cancellation will include the following:

The above considerations are not exhaustive. Shareholders should seek their own independent advice when assessing the likely impact of the Cancellation on them.

For the avoidance of doubt, the Company will remain registered with the Registrar of Companies in England and Wales in accordance with, and subject to, the Companies Act, notwithstanding the Cancellation.

4. Process for the Re-registration

Following the Cancellation, the Directors believe that the requirements and associated costs of the Company maintaining its public company status will be difficult to justify and that the Company will benefit from the more flexible requirements and lower costs associated with private limited company status. It is therefore proposed to reregister the Company as a private limited company in accordance with the Companies Act.

In connection with the Re-registration, it is proposed that the New Articles be adopted to reflect the change in the status of the Company to a private limited company. The principal effects of the Re-registration and on the rights and obligations of Shareholders and the Company under the New Articles are summarised in Part VI of this document. A copy of the New Articles can be found at https://wearesilverbullet.com.

Under the Companies Act and the Current Articles, the Re-registration and the adoption of the New Articles must be approved by Shareholders holding not less than 75 per cent. of votes cast by Shareholders at the General Meeting. Accordingly, the Notice of General Meeting set out at Part II of this document contains a special resolution (referred to as the Re-registration Resolution) to approve the Re-registration and to adopt the New Articles.

If the Cancellation Resolution and the Re-registration Resolution are approved at the General Meeting, an application will be made to the Registrar of Companies for the Company to be re-registered as a private limited company once the Cancellation has occurred. Reregistration will take effect when the Registrar of Companies issues a certificate of incorporation on Reregistration. The Registrar of Companies will issue the certificate of incorporation on Reregistration when it is satisfied that no valid application can be made to cancel the Re-registration Resolution or such that any such application to cancel the Re-registration Resolution has been determined and confirmed by the court.

If the Resolutions are passed at the General Meeting, it is anticipated that the Re-registration will become effective during the week commencing 27 July 2026.

5. The Takeover Code

The Takeover Code applies to any company which has its registered office in the UK, the Channel Islands or the Isle of Man if any of its equity share capital or other transferable securities carrying voting rights are admitted to trading on a UK regulated market, a UK multilateral trading facility, or a stock exchange in the Channel Islands or the Isle of Man. The Takeover Code therefore applies to the Company as its securities are admitted to trading on AIM, which is a UK regulated market.

The Takeover Code also applies to any company which has its registered office in the UK, the Channel Islands or the Isle of Man if any of its securities were admitted to trading on a UK regulated market, a UK multilateral trading facility, or a stock exchange in the Channel Islands or the Isle of Man at any time during the previous two years.

Accordingly, if the Cancellation is approved by Shareholders at the General Meeting and becomes effective the Takeover Code will continue to apply to the Company for a period of two years after the Cancellation, following which the Takeover Code will cease to apply to the Company.

While the Takeover Code continues to apply to the Company, a mandatory cash offer will be required to be made if either:

· any person acquires an interest in shares which (taken together with the shares in which the person or any person acting in concert with that person is interested) carry 30% or more of the voting rights of the company; or

· any person, together with persons acting in concert with that person, is interested in shares which in the aggregate carry not less than 30% of the voting rights of a company but does not hold shares carrying more than 50% of such voting rights and such person, or any person acting in concert with that person, acquires an interest in any other shares which increases the percentage of shares carrying voting rights in which that person is interested.

Brief details of the Panel and the protections afforded by the Takeover Code (which will cease to apply two years following the Cancellation) are set out in Part III of this Document.

Before voting on the Cancellation, you may want to take independent professional advice from an appropriate independent financial adviser.

6. Shareholders Access to Information following Cancellation

The Company currently intends that it will continue to provide certain facilities and services to Shareholders that they currently enjoy as shareholders of a company whose shares are admitted to trading on AIM. In particular the Company will:

· continue to communicate selected information about the Company to its Shareholders; and

· continue, to post updates (where deemed necessary or appropriate) on the Company's website from time to time, although Shareholders should, however, be aware that there will be no obligation on the Company to include all of the information required under AIM Rule 26 or to update its website as required by the AIM Rules.

7. Transactions in Ordinary Shares prior to and post the proposed Cancellation

Prior to the Cancellation

Shareholders should note that they are able to continue trading in the Ordinary Shares on AIM prior to the Cancellation.

Following the Cancellation

The Company is making arrangements for a Matched Bargain Facility to assist Shareholders to trade in the Ordinary Shares to be put in place from the date of the Cancellation, if the Cancellation Resolution is passed. The Matched Bargain Facility will be provided by JP Jenkins. JP Jenkins (a trading name of InfinitX Limited and an appointed representative of Prosper Capital LLP, which is authorised and regulated by the FCA) has been appointed to facilitate trading in the Ordinary Shares.

It is noted that the Matched Bargain Facility is not a UK MTF for the purposes of the Takeover Code, however, for the avoidance of doubt, the Company will remain subject to the Takeover Code for a period of two years after the Cancellation, details of which are set out in Part III of this Document.

Under the Matched Bargain Facility, Shareholders or persons wishing to acquire or dispose of Ordinary Shares will be able to leave an indication with JP Jenkins, through their stockbroker (JP Jenkins is unable to deal directly with members of the public), of the number of Ordinary Shares that they are prepared to buy or sell at an agreed price. In the event that JP Jenkins is able to match that order with an opposite sell or buy instruction, it would contact both parties and then effect the bargain (trade). Shareholdings remain in CREST and can be traded during normal business hours via a UK regulated stockbroker. Should the Cancellation become effective, and the Company puts in place the Matched Bargain Facility, details will be made available to Shareholders on the Company's website at https://investors.wearesilverbullet.com/en/governance/governance-documents. The indicative price and transaction history of the Company will be available on the JP Jenkins website at: www.jpjenkins.com. When buying or selling Shares, there is a 1.5% trading fee (with a minimum charge of £25) (additional fees may also apply).  When purchasing Shares, Stamp Duty Reserve Tax may be applicable.

The Matched Bargain Facility will operate for a minimum of 12 months after the Cancellation. The Directors' current intention is that it will continue beyond that time. However, Shareholders should note that there can be no guarantee that the Matched Bargain Facility will operate beyond 12 months after the Cancellation and that it could be withdrawn, consequently inhibiting the ability to trade the Ordinary Shares. Further details will be communicated to the Shareholders at the relevant time.

There can be no guarantee as to the level of the liquidity or marketability of the Ordinary Shares under the Matched Bargain Facility, or the level of difficultly for Shareholders seeking to realise their investment under the Matched Bargain Facility.

Before giving your consent to the Cancellation, you may want to take independent professional advice from an appropriate independent financial adviser.

If Shareholders wish to buy or sell Ordinary Shares on AIM they must do so prior to the Cancellation becoming effective. As noted above, in the event that Shareholders approve the Cancellation, it is anticipated that the last day of dealings in the Ordinary Shares on AIM will be 7 July 2026 and that the effective date of the Cancellation will be 8 July 2026.

8. Current Trading

As previously stated by the Group in its trading updates issued to the market, the Company has made a positive start to 2026, delivering strong growth across the business following the implementation of its updated structure and strategy. This has supported improved operational focus and enhanced client delivery across key regions Revenue for Q1 2026 increased by 22% compared to Q1 2025, with performance ahead of internal expectations at 9% above budget. This growth has been achieved alongside improved margins, reflecting a continued focus on higher-quality revenue and operational efficiency. The Company has seen notable expansion within several key accounts, alongside increased renewal rates across its broader client base, demonstrating the strength of its client relationships and the value of its offering.

Following the cost restructuring implemented at the end of 2025, the business is well positioned to drive further productivity gains, including leveraging artificial intelligence capabilities to enhance efficiency and scalability across its operations.

The Company reported that it achieved positive EBITDA in Q1 2026, marking the first reporting period that it has traded profitably. This represents an improvement of £700,000 compared to the prior year period. Management expects this positive EBITDA performance to continue and anticipates the business will be cash flow positive from the end of Q2 2026 onwards.

As announced on 15 April 2026, the audited accounts for the year ended 31 December 2025 are expected to be published by 30 June 2026.

9. The Board

Upon the cancellation the Board will remain in its current format.

10. General Meeting

Under the AIM Rules, it is a requirement that the Cancellation must be approved by not less than 75 per cent. of votes cast by Shareholders at a General Meeting of the Company. Accordingly, the Notice of General Meeting set out in Part II of this Document contains a special resolution to approve the Cancellation.

11. Action to be taken

Before deciding what action to take in respect of the Resolutions, you are advised to read the whole of this Document and not merely rely on certain sections of this Document. If you are in any doubt as to the action you should take, you should immediately seek your own personal financial advice from an appropriately qualified independent professional adviser.

A Form of Proxy is enclosed for use at the General Meeting.

The Company encourages all Shareholders to either submit their Form of Proxy, use the CREST Proxy Voting Service. The completion and return of the Form of Proxy will not preclude the Shareholders from attending the General Meeting and voting in person should they so wish. Completed Forms of Proxy should be returned to Neville Registrars Limited, Neville House, Steelpark Rd, Halesowen, B62 8HD, as soon as possible and, in any event, by not later than 10.00 a.m. BST on 23 June 2026.

12. Recommendation

For the reasons noted above, the Directors consider the Authorising Resolution to be put to the General Meeting is in the best interests of the Company and, therefore, unanimously recommend that Shareholders vote in favour, as they intend to do in respect of the Ordinary Shares they are directly or indirectly interested in, which amount to, in aggregate,  Ordinary Shares, representing 3.54 per cent. of the current issued share capital of the Company at the date of this document.

Yours sincerely,

Ian James

Chief Executive Officer

For and on behalf of the Board of Silver Bullet Data Services Group plc

EXPECTED TIMETABLE OF PRINCIPAL EVENTS

Notes:

(a) Unless otherwise specified, references to time are to London time (BST).

(b) The times and dates above are indicative only and subject to change. If there is any change, revised times and/or dates will be notified to Shareholders by means of an announcement through a Regulatory Information Service.

(c) The timetable assumes that there is no adjournment of the General Meeting. If there is an adjournment, all subsequent dates are likely to be later than those shown.

About Silverbullet

Silverbullet's proprietary 4D AI advertising solution is designed to help advertisers target consumers in a "privacy-first world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as a leading UK hospitality brand and a Global Brewing company, amongst many others.

Headquartered in London, the Group employs 85+ data specialists across five regions across the globe, including, the UK, Italy, Australia, USA and Latin America. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing solutions business with significant accumulated industry experience and a proven track record of delivering strategic digital transformation and activation services to its clients. The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

DEFINITIONS

The following definitions apply throughout this Announcement, unless the context requires otherwise: