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SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Simply Morris pre-launches at Focus 2021

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces the pre-launch by its Morris & Co. brand of the innovative Simply Morris concept, a new interpretation of Morris designs where white backgrounds and fresh colours create a brighter style of maximalism to target sunshine states in the US, countries in southern Europe and Australia.

Simply Morris, which represents a highly accessible and on-trend take on the Morris & Co. archive, is also expected to gain traction in the brand's wider markets.

The pre-launch of Simply Morris is at Focus 2021, the trade show that begins in-person today at London's Design Centre Chelsea Harbour. The concept's main launch showcase is taking place next month in New York, where the respected interior designer Lindsey Coral Harper has decorated an Upper East Side luxury apartment with Simply Morris wallpapers and fabrics. The New York showcase, for media, influencers and trade customers, begins on 6 October 2021.

The Group has named the style of Simply Morris as Fresh Maximalism, an evolution of maximalism that captures the romance of pattern and the optimism of colour alongside the uplifting charm of the English country garden. This new vision of maximalism is about interiors that express lightness and joie de vivre, allowing homes to radiate positivity after Covid-19.

Simply Morris marks the second extension of the Morris & Co brand. Morris Pure, the brand's neutral concept, was first launched in 2016 and has sold particularly well in Japan.

Further information on Simply Morris, which will be available internationally, is at this link: https://morrisandco.sandersondesigngroup.com/

Lisa Montague, Chief Executive Officer of Sanderson Design Group, commented: "We started the brief for this new Simply Morris concept by imagining how Morris designs could be used in a beach villa. Claire Vallis, our Group Head of Design, then worked with our design team to create the launch collection, which I am thrilled with. Simply Morris is an exciting development for the Morris & Co. brand. Its bright, accessible style leverages Morris & Co.'s original designs whilst creating a highly versatile product that represents a lighter, fresher take on maximalism for sunshine states and all markets. Simply Morris is an important extension to the Morris & Co. brand portfolio, whose neutral concept, Morris Pure, has sold particularly well in Japan."

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Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Clarke & Clarke and Archive by Sanderson Design.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago, Paris, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com