SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Renewal and expansion of licensing agreement with Blinds 2go

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, is pleased to announce the renewal and expansion of its licensing agreement with Blinds 2go, the e-commerce business selling made-to-measure blinds, curtains and shutters online. Blinds 2go is part of Hunter Douglas Group, one of the world's largest window coverings companies.

The agreement covers a number of the Company's brands and has been expanded into an umbrella agreement focused on driving international sales. Geographic territories in the agreement are dependent on individual brands and include the UK, Europe, Scandinavia, Japan, Australasia and the USA, a key target market for the Group.

Accelerated licensing income of £1.1 million will be recognised by the Group in the current financial year in respect of the agreement, reflecting agreed minimum guaranteed revenues.

Products covered in the agreement include roller blinds, Roman blinds and curtains and the three-year agreement is backdated to start on 1 November 2023.

Alison Gore, Global Creative Director at Hunter Douglas's eComm division, said: "We are delighted to announce the further extension of our licensing agreement with Sanderson Design Group. Since our collaboration began in 2014 it has been a journey marked by creativity, innovation, and shared success. We are excited to continue to build on this fruitful partnership, bringing exceptional designer window coverings online to our customers worldwide and look forward to continuing to build on the partnership as we continue to drive our ambitious growth plans into the future."

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "Blinds 2go is one of our core licensing partners and a highly successful business. We are therefore delighted to sign this three-year renewal agreement covering a number of our brands in multiple regions internationally. The target regions are dependent on brand but include the USA, a key strategic focus for the Group. We have a long working relationship with Blinds 2go and look forward to collaborating with them on the design transfer and development of these new window-covering products."  

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About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks, a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are sold worldwide. It has showrooms in London, New York, Chicago and Amsterdam.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com