Smoove plc

("Smoove" or the "Company")

Strategic Partnership with Mortgage Advice Bureau significantly enhancing market reach

Smoove plc (AIM: SMV), the customer focused technology and services business aiming to revolutionise home moving and ownership, announces that it has entered into a strategic agreement with Mortgage Advice Bureau (Holdings) plc ("MAB") to provide conveyancing comparison and related home-buying support services.

The strategic agreement will provide conveyancing comparison services to MAB's 2,000+ Advisers through both Smoove's web platform and Connect APIs. MAB will integrate Smoove's solutions with its MIDAS platform, allowing MAB's Advisers seamless access to conveyancing comparison services. The agreement also includes swift DigitalMove onboarding for MAB customers to interact with their chosen professional specialists.

Jesper With-Fogstrup, Smoove Chief Executive Officer, said: "I am delighted to partner with Mortgage Advice Bureau, known in the industry and by customers for their forward thinking and professional service, helping thousands of customers move home every week. The MAB team's passion for improving the end-to-end home moving experience is clear and connecting our systems, including DigitalMove, will provide that. MAB brokers will have access to our panel of more than 70 audited and benchmarked conveyancing firms. Our mission is to make the home moving process better for everyone, and this partnership is an important step on that journey."

Peter Brodnicki, Mortgage Advice Bureau Chief Executive Officer, said: "Last year, our Appointed Representatives and their Advisers helped more than 150,000 customers find the right mortgage. Through the addition of Smoove's solutions, we are providing Advisers with extensive choice of conveyancing firms through a seamless technology process. The onboarding portal, DigitalMove, will help Advisers to properly stay in control of the conveyancing process and ultimately put their customers into a stronger position, enabling them to move home efficiently and spend less time on the conveyancing process itself. We believe this greater choice and the underlying technology will promote even better outcomes for consumers."  

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About Smoove:

Smoove's (hellosmoove.com) mission is to revolutionise the home moving and owning process for everyone involved. The Company's cornerstone cloud-based platforms provide significant leverage for growth with strong, established client bases and routes to market - including mortgage brokers, conveyancers, estate agents and lenders.

The Company's existing platforms have been designed with a view to adding services and reach and the Company is well placed to create exponential returns as functionality increases.