16 June 2026

The Smarter Web Company PLC

("The Smarter Web Company" or the "Company")

Chief Financial Officer Appointment

The Smarter Web Company (LSE: SWC | OTCQB: TSWCF | FRA: 3M8) is pleased to announce the promotion of Oliver Hewett to the role of Chief Financial Officer ("CFO"), with immediate effect. Oliver has served as Group Financial Controller since his appointment on 27 April 2026 and this promotion reflects the Board's recognition of his contribution and capability.

Oliver will serve as a member of the Company's senior leadership team and will not be appointed to the Board of Directors at this time. He will continue to report directly to Andrew Webley, Chief Executive Officer.

In his role as CFO, Oliver will assume expanded responsibility for:

-    overseeing all aspects of the Group's financial strategy, planning and reporting;

-    ensuring compliance with applicable financial regulatory requirements across all jurisdictions in which the Group operates;

-    progressing the Company's corporate governance framework in line with applicable standards and evolving best practices;

-    managing the Company's relationships and contracts with third-party service providers;

-    supporting the Board and Chief Executive Officer in the assessment and execution of strategic and corporate finance initiatives; and

-    leading and developing the Group's finance function.

He will continue to work closely alongside Mario Visconti, Head of Projects, as the Company continues to progress its acquisition strategy.

Oliver brings almost two decades of financial experience spanning institutional investment banking and SME leadership. A Fellow of the Institute of Chartered Accountants in England and Wales, Oliver began his banking career in commodities finance at Barclays Capital and Bank of America Merrill Lynch before moving to NatWest Markets, where he supported the financial execution of RBS's £29bn Capital Resolution programme.

Most recently, Oliver has served as CFO and Board Director at two growing UK SMEs, where he led several acquisitions and supported revenue growth and operational scale-up.

Andrew Webley, CEO, The Smarter Web Company, commented:

"We are delighted with Oliver's contribution to the team to date. His combination of institutional finance experience, a hands-on CFO track record and personal Bitcoin conviction makes him the ideal person to lead the Finance function as we continue to execute on our 10-Year Plan."

Oliver Hewett, CFO, The Smarter Web Company, commented:

"I am delighted to be appointed CFO of The Smarter Web Company. Since joining as Group Financial Controller, I have developed a strong appreciation for the strength of the team and the ambition of the 10-year plan. I look forward to working with Andrew and the Board to help build The Smarter Web Company into a leading UK-listed company and to supporting the continued execution of our strategy."

Enquiries:

About The Smarter Web Company:

The Smarter Web Company offers web design, web development and online marketing services. Clients pay an initial fee, an annual hosting charge and an optional monthly marketing charge. Growth opportunities exist for The Smarter Web Company around these existing services.

In addition to organic growth, the Company will progress an acquisition strategy targeting other businesses with a view to growing its number of clients and / or recurring revenue. The Smarter Web Company will only make acquisitions where the Directors believe the timing and opportunity is appropriate.

Since 2022, The Smarter Web Company has adopted a policy of accepting payment in Bitcoin. The Company believes that Bitcoin forms a core part of the future of the global financial system and as the Company explores opportunities through organic growth and corporate acquisitions is pioneering the adoption of a Bitcoin Treasury Policy into its strategy.

Please also see "The 10 Year Plan" announced by the Company via regulatory news at 07:00 on 28 April 2025 and available on the Company website.

Visit our website: https://www.smarterwebcompany.co.uk

Follow us on X: https://x.com/smarterwebuk

The Directors of the Company accept responsibility for the contents of this announcement.

Important Notice:

The Smarter Web Company Plc holds treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company considers holding Bitcoin to be in the best interests of the Company, the Board remains aware that the financial regulator in the UK (the Financial Conduct Authority or FCA) considers investment in Bitcoin to be high risk. An investment in the Company is not an investment in Bitcoin, either directly or by proxy. However, the Board of Directors of the Company consider Bitcoin to be an appropriate store of value and growth for the Company's reserves and, accordingly, the Company is materially exposed to Bitcoin. Such an approach is innovative, and the Board of Directors of the Company wish to be clear and transparent with prospective and actual investors in the Company on the Company's position in this regard.

The Company is neither authorised nor regulated in the conduct of its business by the FCA. And there is currently limited regulation of cryptocurrencies (such as Bitcoin) in the UK. As with most other investments, the value of Bitcoin can go down as well as up, and therefore the value of the Company's Bitcoin holdings can fluctuate. The Company may not be able to realise its Bitcoin exposure for the same as it paid in the first place or even for the value the Company ascribes to its Bitcoin positions due to these market movements. An investment in the Company is not protected by the UK's Financial Ombudsman Service or the Financial Services Compensation Scheme.

Nevertheless, the Board of Directors of the Company has taken the decision to invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin presents to the Company's financial position. These risks include (but are not limited to): (i) the value of Bitcoin can be highly volatile, with value dropping as quickly as it can rise. Investors in Bitcoin must be prepared to lose all money invested in Bitcoin; (ii) the Bitcoin market is largely unregulated. There is a risk of losing money due to risks such as cyber-attacks, financial crime and counterparty failure; (iii) the Company may not be able to buy or sell its Bitcoin at will. The ability to buy or sell Bitcoin depends on various factors, including the supply and demand in the market at the relevant time. Operational failings such as technology outages, cyber-attacks and comingling of funds could cause unwanted delay; and (iv) cryptoassets are characterised in some quarters by high degrees of fraud, money laundering and financial crime. In addition, there is a perception in some quarters that cyber-attacks are prominent which can lead to theft of holdings or ransom demands. The Board of Directors of the Company does not subscribe to such a negative view, especially in relation to Bitcoin. However, prospective investors in the Company are encouraged to do their own research before investing.