Board Update

28 October 2026

The Smarter Web Company PLC
("The Smarter Web Company" or the "Company")

Board Update

The Smarter Web Company is pleased to announce the appointment of Oliver Hewett to the Board as an Executive Director, with immediate effect. Additionally, Tyler Evans has stepped down as Non-Executive Director, with immediate effect.

Appointment of Oliver Hewett to the Board

Oliver joined the Company as Group Financial Controller in April 2026 and was subsequently promoted to Chief Financial Officer ("CFO") in June 2026. Since joining, he has become an increasingly important member of the senior leadership team, making a significant contribution to the Company's financial management, corporate governance and strategic development.

His appointment to the Board reflects the value of his contribution to date, the breadth of his responsibilities and the Board's confidence in his ability to support the Company's long-term ambitions.

Oliver brings almost two decades of financial experience spanning institutional investment banking and SME leadership. A Fellow of the Institute of Chartered Accountants in England and Wales, Oliver previously held positions at Barclays Capital, Bank of America Merrill Lynch and NatWest Markets, where he supported the financial execution of RBS's £29bn Capital Resolution programme.

Prior to joining the Company, Oliver also served as CFO and board director at two growing UK SMEs, supporting acquisitions, revenue growth and operational scale-up.

As an Executive Director, Oliver will continue in his role as CFO, working closely with Andrew Webley, CEO, and the wider Board on the execution of the Company's strategy and 10 Year Plan.

There is no information required to be disclosed under UKLR 6.4.8R in respect of Oliver Hewett.

Departure of Tyler Evans from the Board

The Company announces that Tyler Evans has stepped down from his position as Non-Executive Director to focus on his other business interests.

The Board would like to express its sincere appreciation to Tyler for his support and contribution during the Company's transition to becoming a publicly listed business in April 2025 and throughout its initial stages as a public company. The Board is grateful for his involvement during this important period in the Company's history and wishes him every success in the future.

Andrew Webley, CEO, The Smarter Web Company, commented:

"I am delighted to welcome Oliver to the Board. Since joining us, he has become an incredibly important part of the Company, and his experience, judgement and contribution have been invaluable. His appointment is thoroughly deserved and reflects the confidence I have in him as we continue to execute our 10 Year Plan.

"I would also like to personally thank Tyler for his support and contribution during the early stages of our journey as a public company. He will always be considered a friend of The Smarter Web Company. I wish him every success for the future."

Enquiries

This announcement is made in accordance with UKLR 6.4.6R.

About The Smarter Web Company

The Company owns and operates digital services businesses focused on web design, development and digital marketing. The Company serves more than 500 client websites across a diverse range of sectors and generates a significant and growing proportion of its revenue through long-term client relationships and retained service arrangements.

The Company's strategy combines the operation and acquisition of cash-generative businesses with a Bitcoin treasury policy designed to build long-term Shareholder value (the "Bitcoin Treasury Policy"). The Directors believe that Bitcoin will form a significant part of the future global financial system and have therefore adopted this Bitcoin Treasury Policy under which Bitcoin is the Company's primary treasury reserve asset.

The primary objectives of the Bitcoin Treasury Policy are to support the Company's overall capital position and to seek to increase Bitcoin per Ordinary Share over time, with a secondary objective of increasing the total number of Bitcoin held on the Company's balance sheet. The Directors believe that growing Bitcoin per share while simultaneously increasing the scale of the Company's Bitcoin holdings creates a stronger balance sheet and supports the Company as a whole in providing a more attractive investment proposition for existing and prospective Shareholders.

As the strength of the balance sheet increases, the Company believes it can access larger pools of capital on favourable terms, provided such capital raising activity remains accretive to Bitcoin per Ordinary Share. This creates a cycle in which capital can be deployed to pursue strategic acquisitions and acquire additional Bitcoin that strengthen the Company's operating businesses, increase revenues and cash generation, and further enhance the overall strength of the Company.

The Ordinary Shares are admitted to listing on the equity shares (commercial companies) category of the Official List and to trading on the Main Market of the London Stock Exchange under the ticker SWC and are quoted on the OTCQB Venture Market in the U.S. under the ticker TSWCF. The Ordinary Shares can also be traded on the Frankfurt Stock Exchange under the ticker 3M8.

The Preferred Shares are admitted to listing on the non-equity shares and non-voting equity shares category of the Official List and to trading on the Main Market of the London Stock Exchange under the ticker MORE.

Please also see "The 10 Year Plan", announced by the Company via regulatory information service at 7.00 a.m. on 28 April 2025 and available on the Company's website: https://www.smarterwebcompany.co.uk

Follow the Company on X: https://x.com/smarterwebuk

The Smarter Web Company's Legal Entity Identifier (LEI) is 213800VQO9FUG4PZMP73.

The Directors of the Company accept responsibility for the contents of this announcement.

Important Notice

The Smarter Web Company Plc holds treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company considers holding Bitcoin to be in the best interests of the Company, the Board remains aware that the financial regulator in the UK (the Financial Conduct Authority or FCA) considers investment in Bitcoin to be high risk. An investment in the Company is not an investment in Bitcoin, either directly or by proxy. However, the Board of Directors of the Company consider Bitcoin to be an appropriate store of value and growth for the Company's reserves and, accordingly, the Company is materially exposed to Bitcoin. Such an approach is innovative, and the Board of Directors of the Company wish to be clear and transparent with prospective and actual investors in the Company on the Company's position in this regard.

The Company is neither authorised nor regulated in the conduct of its business by the FCA. And there is currently limited regulation of cryptocurrencies (such as Bitcoin) in the UK. As with most other investments, the value of Bitcoin can go down as well as up, and therefore the value of the Company's Bitcoin holdings can fluctuate. The Company may not be able to realise its Bitcoin exposure for the same as it paid in the first place or even for the value the Company ascribes to its Bitcoin positions due to these market movements. An investment in the Company is not protected by the UK's Financial Ombudsman Service or the Financial Services Compensation Scheme.

Nevertheless, the Board of Directors of the Company has taken the decision to invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin presents to the Company's financial position. These risks include (but are not limited to): (i) the value of Bitcoin can be highly volatile, with value dropping as quickly as it can rise. Investors in Bitcoin must be prepared to lose all money invested in Bitcoin; (ii) the Bitcoin market is largely unregulated. There is a risk of losing money due to risks such as cyber-attacks, financial crime and counterparty failure; (iii) the Company may not be able to buy or sell its Bitcoin at will. The ability to buy or sell Bitcoin depends on various factors, including the supply and demand in the market at the relevant time. Operational failings such as technology outages, cyber-attacks and comingling of funds could cause unwanted delay; and (iv) cryptoassets are characterised in some quarters by high degrees of fraud, money laundering and financial crime. In addition, there is a perception in some quarters that cyber-attacks are prominent which can lead to theft of holdings or ransom demands. The Board of Directors of the Company does not subscribe to such a negative view, especially in relation to Bitcoin. However, prospective investors in the Company are encouraged to do your own research before investing.