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On March 2, 2026, John Kearon, System1 Group PLC's Non-Executive Director, sold 2,919,793 System1 shares, representing 23.01% of its issued share capital, to Brave Bison Group plc at an implied price of 248.64 pence per share. As consideration, Brave Bison issued 9,810,504 ordinary shares, which represents 8.74% of its enlarged issued share capital. Following this transaction and prior market purchases, Brave Bison now holds 3,547,904 System1 shares, equating to approximately 27.96% of System1's issued share capital, at a blended price of 241.80 pence per share.
| Date | 2 Mar 2026 |
| Time | 13:39:29 |
| Category | Director/PDMR dealings |
| ID | 9731U |
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2 March 2026 |
System1 Group PLC (AIM: SYS1)
("System1", or "the Company", or "the Group")
Shareholder update & PDMR Dealing
The board of System1 Group PLC (the "Board") (AIM: SYS1), notes the announcement released today by Brave Bison Group plc ("Brave Bison") in relation to its strategic investment in the Company and in particular notes the following:
· John Kearon, System1's Founder and Non-Executive Director has sold 2,919,793 shares in System1 representing 23.01% of the Company's issued share capital to Brave Bison (the "Disposal"), at an implied System1 share price of 248.64 pence;
· Consideration for the Disposal is the issue of 9,810,504 ordinary shares in Brave Bison representing 8.74% of Brave Bison's enlarged issued share capital; and
· Brave Bison now holds 3,547,904 shares in System1, equivalent to approximately 27.96% of the Company's issued share capital, including 628,111 System1 shares purchased on market at a price of 210 pence per share in cash, which in aggregate is a blended price per System1 share of 241.80 pence.
The Board acknowledges the strategic investment by Brave Bison in System1. The Board notes that Brave Bison is supportive of the strategy of System1 and is looking forward to engaging with Brave Bison in their support of the execution of the Company's strategy.
The Board confirms that the Company continues to trade in line with the guidance as announced on 20 January 2026.
Following the Disposal, John Kearon will no longer hold any shares in System1.
The notification set out below is provided in accordance with the requirements of the EU Market Abuse Regulation.
This announcement contains inside information for the purposes of article 7 of the Market Abuse Regulation (EU) 596/2014 as amended by regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310. With the publication of this announcement, this information is now considered to be in the public domain.
-Ends-
For further information, please contact:
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System1 Group PLC |
Tel: +44 (0)7467 990147 |
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James Gregory, Chief Executive Officer |
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Chris Willford, Chief Financial Officer |
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Canaccord Genuity Limited (Nominated Adviser and Joint Broker) |
Tel: +44 (0)20 7523 8000 |
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Simon Bridges / Andrew Potts / Harry Rees |
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Singer Capital Markets (Joint Broker) |
Tel: +44 (0)20 7496 3000 |
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James Moat / Sara Hale / James Fischer |
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Notification of a Transaction pursuant to Article 19(1) of Regulation (EU) No. 596/2014
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1. |
Details of the Person discharging managerial responsibilities ("PDMR") / person closely associated with them ("PCA") |
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a) |
Name |
John Kearon |
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2. |
Reason for the notification |
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a) |
Position / status |
Non-Executive Director |
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b) |
Initial notification / amendment |
Initial notification |
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3. |
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
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a) |
Name |
System1 Group PLC |
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b) |
Legal Entity Identifier |
213800TDLR42C3Q9ZB74 |
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4. |
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
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a) |
Description of the financial instrument |
Ordinary Shares GB00B1GVQH21 |
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b) |
Nature of the transaction |
Sale of shares |
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c) |
Price(s) and volume(s) |
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d) |
Aggregated information - Aggregated volume - Aggregated price - Aggregated total |
Not applicable |
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e) |
Date of the transaction |
2 March 2026 |
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f) |
Place of the transaction |
London Stock Exchange |
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