Innovative Eyewear Appoints Brand Ambassador

14 December 2023

Tekcapital Plc

("Tekcapital")

Innovative Eyewear, Inc. Signs Professional Football Player

Emmanuel Ogbah as Brand Ambassador

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group announces that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce the signing of Emmanuel Ogbah as an official brand ambassador.

Emmanuel Ikechukwu Ogbah is a Nigerian professional football defensive end for the Miami Dolphins. He played college football at Oklahoma State and was drafted by the Cleveland Browns in the second round of the 2016 NFL Draft.

Lucyd eyewear's open-ear audio interface makes it a perfect companion for outdoor sports, by enabling the user to enjoy music while helping to maintain situational awareness and protecting their eyes from the sun in one convenient product. Additionally, the Company's Lucyd app for iOS and Android incorporates on-the-go access to ChatGPT.

Harrison Gross, CEO of Innovative Eyewear Inc., commented:

 "As a Miami-native brand, I am thrilled to partner with one of our local all-stars. Mr. Ogbah's positive and energetic persona is a welcome addition to our team, and well-suited to promoting our fun and functional smart eyewear. Although our slogan has always been Upgrade Your Eyewear®, we brand all of our products as Imagined in Miami, because we are so proud of the global design and innovation hub that our hometown is becoming. We look forward to working with more pillars of our local community like Mr. Ogbah."

Emmanuel Ogbah said:

"I'm excited to join the Innovative Eyewear family. They've done an incredible job developing some of the best technology and combining it with a fashion angle that I'm extremely passionate about."

Emmanuel Ogbah wearing Lucyd Lyte Voyager XXL smart eyewear

Image courtesy of Innovative Eyewear, Inc.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Tekcapital currently owns 5,189,086 shares of Innovative Eyewear, Inc. (approximately 40%).

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About Tekcapital plc

Tekcapital creates value from investing in new, university-developed discoveries that can enhance people's lives and provides a range of technology transfer services to help organisations evaluate and commercialise new technologies. Tekcapital is quoted on the AIM market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in the UK. For more information, please visit www.tekcapital.com.

LEI: 213800GOJTOV19FIFZ85

Forward-Looking Statements

This press release is for informational purposes only. The information herein does not constitute investment advice nor an offer to invest and may contain statements related to our future business and financial performance and future events or developments involving Innovative Eyewear, Inc., Lucyd or Tekcapital that may constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticipate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to customers, stakeholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements may be based on the current expectations and certain assumptions of Tekcapital, Innovative Eyewear Inc. or Lucyd's management. Please note that these are subject to a number of risks, uncertainties and factors, including, but not limited to those described in various disclosures. Should one or more of these risks or uncertainties materialize, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Innovative Eyewear Inc., Lucyd and/or Tekcapital may vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Other than as required by relevant regulation or law, neither Innovative Eyewear Inc, Lucyd nor Tekcapital intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.