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    21 July 2025

Tekcapital Plc

("Tekcapital", the "Company" or the "Group")

Innovative Eyewear Launches Reebok Smartglasses to New Channels

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd^®, Lucyd Armor^TM, Reebok^®, Eddie Bauer^® and Nautica^® brands, is pleased to announce that its groundbreaking Reebok athletic smartglasses will be available today on the Reebok mobile app, to be followed by Reebok.com on August 1.

The Reebok.com website is a go-to hub for athletic apparel and accessories, receiving approximately 570,000 monthly organic visitors.¹ The Company believes this will be a key driver in introducing Reebok's global, dedicated fanbase to the new Reebok Smart Eyewear.

Harrison Gross, CEO of Innovative Eyewear, said "Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products. We are glad to continue Reebok's history of cutting-edge products that truly enhance active lifestyles and performance. Consistent with this rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear. We believe the future of eyewear and apparel will be founded on the application of smart technologies to enhance functionality. Reebok Smart Eyewear is a glimpse into that future, where everything we wear will be seamlessly enhanced with exciting new features." 

A model wearing the Reebok Powered by Lucyd Octane style smartglasses.                                      

Photo courtesy of Innovative Eyewear, Inc.

A cross-section of the Reebok Powered by Lucyd's all new speaker system.

Photo Courtesy of Innovative Eyewear, Inc.

Shop Reebok Powered by Lucyd now at Reebok.com.

Citation

1) https://ahrefs.com/traffic-checker/?input=reebok.com&mode=subdomains

About Innovative Eyewear Inc.

Innovative Eyewear is a developer and retailer of ChatGPT smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

About Tekcapital plc

Tekcapital creates value from investing in new, university-developed discoveries that can enhance people's lives. Tekcapital is quoted on the AIM market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in the UK. For more information, please visit www.tekcapital.com.

LEI: 213800GOJTOV19FIFZ85

Tekcapital currently owns 259,455 shares of Innovative Eyewear, Inc.  (NASDAQ: LUCY).

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Forward-Looking Statements

This press release contains certain forward-looking statements, including those relating to the Lucyd app. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."