Contract

28 April 2022

Ten Lifestyle Group plc

("Ten" or the "Group")

Ten Engaged to Support Client's Digital Strategy

Ten Lifestyle Group plc (AIM: TENG), a leading technology-enabled, global concierge platform for the world's wealthy and mass affluent, is pleased to announce it has been engaged by a corporate client, with whom Ten has an existing Large¹ contract, to support its global digital strategy to enhance customer experience and drive greater efficiencies.

The paid-for project involves Ten's technology, product and content teams working to further develop Ten's proprietary platform and content, under the client's brand, to be used by their valued customers. Much of Ten's digital services are already integrated into the client's own customer-facing platform and this project further strengthens Ten's position as the client's trusted concierge technology partner.

The fee for this project is the equivalent of a Medium contract and is incorporated within the Group's existing growth plan.

Alex Cheatle, CEO of Ten Lifestyle Group, said;

"This paid-for project is another example of how our corporate clients can be willing to invest into our technology platform to help their customer metrics and it signifies another vote of confidence in our technology and helps confirm Ten as a trusted technology partner." 

¹ Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services.

For further information, please visit https://www.tenlifestylegroup.com/ or contact:

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc is a leading technology-enabled, global concierge platform, helping wealthy and mass affluent individuals and their families to discover, organise, and enjoy dining, live entertainment, travel and premium retail (and other relevant services) with better results and more quickly than they could themselves.

Underpinned by industry-first technology, Ten provides its trusted concierge services to millions of members, in over 15 languages, 24/7, 365 days a year, wherever they are in the world. Founded in 1998, the business listed on the AIM market of the London Stock Exchange in November 2017 (AIM: TENG).

The growth engine at the heart of Ten's business model is the driving force behind its progress towards its objective to become the most trusted service platform in the world.

 For further information please go to: www.tenlifestylegroup.com.