27 March 2024

Ten Lifestyle Group plc

("Ten")

Ten wins new contract with Emirates NBD

Ten Lifestyle Group plc (AIM: TENG), the global concierge platform driving customer loyalty for global financial institutions and other premium brands, is pleased to announce that it has won a multi-year contract with Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region.

Ten will soon launch a concierge and lifestyle programme for UHNW (Ultra High Net Worth) clients of Emirates NBD based in the UAE, including offers and experiences exclusive to these members. Anticipated to be a Medium¹ contract in its inaugural year, with potential to expand in the future.

Alex Cheatle, Chief Executive Office of Ten Lifestyle Group plc, said;

"I am delighted that we have won a significant new contract with Emirates NBD, one of the most prestigious banking groups in the region, and will be launching our services to their UHNW clients soon. This win will further strengthen our presence and scale in the Middle East, where we anticipate continued growth.

This contract win, along with further expected contract wins and developments, is expected to underpin revenue growth in H2 2024."

¹ Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services.

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For further information, please visit https://www.tenlifestylegroup.com/ or contact:

Notes to Editors:

About Ten Lifestyle Group plc

Ten Lifestyle Group plc partners with global financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining, entertainment and retail benefits on behalf of over fifty clients including HSBC, Coutts and Royal Bank of Canada. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices.

Ten is on a mission to become the most trusted service platform in the world. 

For further information please go to: www.tenlifestylegroup.com.