1 May 2025

Ten Lifestyle Group plc

("Ten" or the "Group")

Ten wins new contract with a private bank in the Middle East

Ten Lifestyle Group plc (AIM: TENG), the global concierge technology platform driving customer loyalty for global financial institutions and other premium brands, is pleased to announce that it has won a multi-year contract with a private bank in the Middle East.

Ten will soon launch a digitally-enabled concierge and lifestyle programme for the High Net Worth clients of a private bank in the Middle East. The programme will include a bespoke loyalty offering exclusive to these members, supported by a data integration project. It is initially expected to be a Medium¹ contract.

This win further strengthens Ten's presence and scale in the Middle East, where our strong pipeline supports continued growth.

Alongside recently announced contract wins and a strong pipeline of further opportunities, this contract is expected to support revenue growth in FY 2026.

Ten's AI-driven technology and digital platform are driving new contract wins. For more on these innovations, investors are encouraged to view the Capital Markets Day and Interim Results presentations at: tenlifestylegroup.com/investors/resources/

¹ Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services.

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For further information, please visit https://www.tenlifestylegroup.com/ or contact:

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc partners with financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC, Swisscard and Royal Bank of Canada. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 25 years of proprietary expertise delivered from over 20 global offices. Ten was also the first B Corp-certified company on the AIM market, demonstrating its commitment to sustainability, social responsibility and ethical business practices.

Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: www.tenlifestylegroup.com.