30 March 2026

Ten Lifestyle Group plc

("Ten" or the "Group")

Ten wins new digital customer loyalty contract

Ten Lifestyle Group plc (AIM: TENG), the global concierge technology platform driving customer loyalty for global financial institutions and other premium brands, is pleased to announce that it has won a new multi-year digital customer loyalty contract with an existing global corporate client.

The Group expects to launch the new digital customer loyalty programme in the second half of the Group's financial year ending 31 August 2026, initially in the Americas, with opportunities for a wider roll-out over time. The new contract will be categorised as a Medium¹ for the initial Americas launch in FY27.

Separately, the Group has agreed a client-funded launch of the Ten Digital Platform under an existing Large contract in Japan. This will add a digital channel for members to access the service, broadening the proposition and aligning with the client's digital strategy to drive engagement. Following this launch, over 90% of the Group's Large and Extra Large contracts will include the Ten Digital Platform.

These contract developments support the Group's strategy to grow its digital offering by broadening and deepening the consumer proposition, strengthening Ten's position as a technology partner of choice for customer loyalty programmes and delivering powerful competitive differentiation.

¹ Ten categorises its corporate client contracts based on the annualised value paid, or expected to be paid, by the corporate client for the provision of concierge and related services by Ten as: Small contracts (below £0.25m); Medium contracts (between £0.25m and £2m); Large contracts (between £2m and £5m); and Extra Large contracts (over £5m). This does not include the revenue generated from suppliers through the provision of concierge services.

- End -

For further information, please visit https://www.tenlifestylegroup.com/ or contact:

Notes to Editors:

About Ten Lifestyle Group Plc

Ten Lifestyle Group plc partners with financial institutions and other premium brands to attract and retain wealthy and mass affluent customers.

Millions of members have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.

Ten's operations are underpinned by an increasingly sophisticated personalisation platform comprising industry-first, proprietary technology, thousands of supplier relationships and 27 years of proprietary expertise delivered from over 20 global offices. Ten was also the first B Corp-certified company on the AIM market, demonstrating its commitment to sustainability, social responsibility and ethical business practices.

Ten is on a mission to become the most trusted service platform in the world.

For further information please go to: www.tenlifestylegroup.com.