THG PLC

(the "Company")

PDMR / PCA Shareholding & TR-1 Notification

Following completion of the successful oversubscribed equity fundraise announced on 25 March 2025, underpinned by founder and chief executive Matthew Moulding's net contribution of £60 million, the Company has received the below notifications.

Matthew Moulding's equity interest in the Company equates to 429,873,034 shares, being approximately 25 per cent. on a fully diluted basis.  This equity interest is comprised of:

·    98,596,539 ordinary voting shares;

·    122,190,088 unlisted ordinary shares; and

·    a conversion right for a further 209,086,407 ordinary voting shares pursuant to the Convertible Loan.

To satisfy demand from new and existing investors in the oversubscribed equity fundraise, the Company's new share authority limits required Matthew Moulding to transfer 23,327,894 ordinary voting shares to the placing book, the gross proceeds of which were all reinvested into the Company by way of the Convertible Loan. No proceeds were received from the transactions referred to in this notification by Matthew Moulding, FIC Shareco Limited or any person closely associated with them.

The Company makes the below announcement and notifications in accordance with the requirements of the Disclosure Guidance and Transparency Rules and the UK Market Abuse Regulation.

PDMR/PCA Shareholding

TR-1: Standard form for notification of major holdings