16^th March 2023

The MISSION Group plc

("MISSION" "The Company" or "The Group")

 Launch of Turbine - New Integrated Growth Media Agency

The MISSION Group (AIM: TMG), creator of Work That Counts^TM, comprising a group of digital marketing and communications Agencies delivering real, sustainable growth for its Clients, is pleased to announce the launch of Turbine, an integrated Growth Media agency, specialising in owned, earned and paid media for consumer facing brands.

Based in the UK, but with global reach, Turbine provides an integrated one-stop shop for creating meaningful customer experiences using best-in-class data, insight and technology to optimise media impact in an ever-evolving digital environment.

Working across the digital ecosystem Turbine will maximise impact and efficiency for digital brand campaigns across all channels, providing highly accountable, transparent solutions that drive customer acquisition and retention. The results have a direct impact on the metrics that truly matter to brands rather than tracking generic marketing KPI's.

Turbine will also provide a centralised support capability, as the Group continues to expand its portfolio of specialist services to underpin the strategic and creative strengths of its Agencies.

James Clifton, Chief Executive Officer of The MISSION Group, commented: "The launch of Turbine is MISSION's answer to a growing demand for an effective solution to the challenges of multi-channel digital marketing, adding yet another specialist service to our centralised capability for MISSION Agencies to draw on."

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NOTES TO EDITORS 

MISSION is a collective of Creative and MarTech Agencies led by entrepreneurs who encourage an independent spirit. Employing over 1,000 people across 28 locations and 3 continents, the Group successfully combines its diverse expertise to produce Work That Counts for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands. www.themission.co.uk