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| Date | 25 Sept 2023 |
| Time | 10:27:15 |
| Category | Miscellaneous |
| ID | 5281N |
MISSION GROUP PLC
NEW CONTRACT WIN
POST OFFICE APPOINTS KROW & THE MISSION GROUP AS LEAD CREATIVE SERVICES AGENCY
Post Office has appointed The MISSION Group, led by creative Agency krow, as the new lead creative agency. The win includes strategic, creative and production services associated with owned and paid advertising, social, digital, in-branch, customer experience, PR, web and email for Post Office.
MISSION Agency, krow will lead the mandate working alongside MISSION PR agency Speed to support on the strategic, creative and production oversight of full-service campaigns and 'always-on' communications for the Post Office brand, its products, and services.
The appointment will see MISSION as Post Office's creative and strategic partner to help drive reappraisal and consideration for the brand in a wider space, beyond the over-the-counter services that customers already associate with Post Office.
James Clifton, CEO at The MISSION Group, commented: "Post Office plays an important part in all our lives - as individuals, in our communities, our businesses and the economy. We are honoured to be appointed by such a unique and emotive brand and look forward to playing an important role in its future success."
ENDS
ENQUIRIES:
Cat Davis - Group Marketing Director
The MISSION Group PLC
Simon Bridges / Andrew Potts / Harry Rees
Canaccord Genuity Limited (Nominated Adviser and Broker)
Kate Hoare / Alexander Clelland / India Spencer
Houston PR
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NOTES TO EDITORS
MISSION is a collective of Creative and MarTech Agencies led by entrepreneurs who encourage an independent spirit. Employing over 1,000 people across 28 locations and 3 continents, the Group successfully combines its diverse expertise to produce Work That Counts for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands. www.themission.co.uk
POST OFFICE is a brand with significant British heritage. With over 11,500 branches, Post Office has the biggest retail network in the UK, with more branches than all the banks and building societies combined. 99.7% of the population live within three miles of a Post Office; and 4,000 branches are open seven days a week.