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The Mission Group plc announced that on May 19, 2026, David Zwirn, a person closely associated with Non-Executive Director Claudine Collins, purchased 144,000 ordinary shares at 13.99p per share. On May 20, 2026, Non-Executive Director Jon Kempster acquired 68,852 ordinary shares at 15.26p, resulting in his beneficial holding being 68,852 shares. On May 21, 2026, Non-Executive Director Claudine Collins purchased 87,793 ordinary shares at 17p, increasing her beneficial holding to 231,793 shares, and Chief Executive Officer John Carey bought 175,587 ordinary shares at 17p, bringing his beneficial holding to 200,587 shares.
| Date | 21 May 2026 |
| Time | 11:46:00 |
| Category | Director/PDMR dealings |
| ID | 3089F |
21 May 2026
The Mission Group plc
("MISSION" the "Company" or the "Group")
DIRECTOR/PDMR SHAREHOLDINGS
The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):
· On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.
· On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.
· On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and
· On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.
ENQUIRIES:
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John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer |
Via Houston |
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The MISSION Group plc |
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Simon Bridges/Andrew Potts/Harry Rees |
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Canaccord Genuity Limited (Financial Adviser, Nominated Adviser and Broker) |
020 7523 8000 |
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Peter Tracey Blackdown Partners Limited (Financial Adviser) |
020 3807 8484 |
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Kate Hoare/Charlie Barker/India Spencer |
0204 529 0549 |
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Houston PR |
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NOTES TO EDITORS
The MISSION Group Plc. is the Alternative Group for Ambitious Brands.
Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™ www.themission.co.uk
Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:
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1
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Details of the person discharging managerial responsibilities / person closely associated
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a)
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Name
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David Zwirn |
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2
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Reason for the notification
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a)
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Position/status
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Person closely associated with Claudine Collins, Non-Executive Director |
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b)
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Initial notification /Amendment
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Initial |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
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a)
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Name
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The MISSION Group plc |
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b)
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LEI
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213800L567CF3Z6GPZ03
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4
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Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
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a)
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Description of the financial instrument, type of instrument
Identification code |
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
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b)
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Nature of the transaction
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Purchase of ordinary shares |
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c)
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Price(s) and volume(s)
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d)
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Aggregated information
- Aggregated volume
- Price
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N/A - single transaction |
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e)
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Date of the transaction
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19 May 2026 |
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f)
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Place of the transaction |
London Stock Exchange, AIM
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1
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Details of the person discharging managerial responsibilities / person closely associated
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a)
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Name
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Jon Kempster |
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2
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Reason for the notification
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a)
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Position/status
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Non-Executive Director |
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b)
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Initial notification /Amendment
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Initial |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
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a)
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Name
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The MISSION Group plc |
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b)
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LEI
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213800L567CF3Z6GPZ03
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4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
|
|||||
|
a)
|
Description of the financial instrument, type of instrument
Identification code |
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
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b)
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Nature of the transaction
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Purchase of ordinary shares |
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c)
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Price(s) and volume(s)
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d)
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Aggregated information
- Aggregated volume
- Price
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N/A - single transaction |
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e)
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Date of the transaction
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20 May 2026 |
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f)
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Place of the transaction |
London Stock Exchange, AIM
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1
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Details of the person discharging managerial responsibilities / person closely associated
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a)
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Name
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Claudine Collins |
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2
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Reason for the notification
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a)
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Position/status
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Non-Executive Director |
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b)
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Initial notification /Amendment
|
Initial |
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3
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Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||
|
a)
|
Name
|
The MISSION Group plc |
||||
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b)
|
LEI
|
213800L567CF3Z6GPZ03
|
||||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
|
|||||
|
a)
|
Description of the financial instrument, type of instrument
Identification code |
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
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||||
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b)
|
Nature of the transaction
|
Purchase of ordinary shares |
||||
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c)
|
Price(s) and volume(s)
|
|
||||
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d)
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Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction |
||||
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e)
|
Date of the transaction
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21 May 2026 |
||||
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f)
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Place of the transaction |
London Stock Exchange, AIM
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|
1
|
Details of the person discharging managerial responsibilities / person closely associated
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|||||
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a)
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Name
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John Carey |
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2
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Reason for the notification
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a)
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Position/status
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Group Chief Executive Officer |
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b)
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Initial notification /Amendment
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Initial |
||||
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3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
|||||
|
a)
|
Name
|
The MISSION Group plc |
||||
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b)
|
LEI
|
213800L567CF3Z6GPZ03
|
||||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
|
|||||
|
a)
|
Description of the financial instrument, type of instrument
Identification code |
Ordinary shares of 10 pence each
ISIN: GB00B11FD453
|
||||
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b)
|
Nature of the transaction
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Purchase of ordinary shares |
||||
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c)
|
Price(s) and volume(s)
|
|
||||
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d)
|
Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction |
||||
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e)
|
Date of the transaction
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21 May 2026 |
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f)
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Place of the transaction |
London Stock Exchange, AIM
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