Trustpilot Group Plc

Trustpilot and Shopify strengthen partnership to power the future of reviews in the age of AI

LONDON - 29 June, 2026 - Trustpilot, the world's largest open customer feedback platform, today announces that it has become a key product partner for reviews within Shopify, deepening its role within one of the world's largest providers of essential internet infrastructure for commerce.

The partnership comes as trusted third-party feedback plays an increasingly important role in online shopping. As AI continues to reshape digital commerce and make it easier to launch and scale online storefronts, consumers are placing greater value on real customer experiences and independent reputation signals when deciding where to spend their money.

Through the enhanced Trustpilot app on the Shopify App Store, Shopify merchants will be able to connect their stores directly with the Trustpilot platform, making it easier to collect, manage, and showcase reviews.

Trustpilot's enhanced role within the Shopify ecosystem supports merchants in building a stronger foundation of customer feedback that can help reinforce transparency, credibility and consumer confidence in the age of AI-driven commerce. As AI-powered search, recommendations, and shopping assistants increasingly rely on trusted third-party signals to evaluate and surface brands, Trustpilot helps merchants strengthen the trust signals, citations, and reputation data that can influence visibility.

Adrian Blair, CEO of Trustpilot, said: "Trust has become one of the defining signals people rely on when deciding which business, service or retailer to choose. As customer journeys become faster, more automated and increasingly AI-driven, people want confidence that the companies they buy from are genuine, transparent and reliable. This partnership brings Trustpilot closer to where purchase decisions are being made every day, making it easier for merchants to build credibility through open customer feedback, while helping shoppers see trusted reviews more naturally within the Shopify experience."

Deann Evans, Managing Director, EMEA of Shopify, said: "Merchants want simple ways to build credibility with customers as they grow online. As AI changes how people discover and decide what to buy, independent customer feedback becomes one of the strongest signals a merchant can build. Making Trustpilot reviews easier to collect, manage and surface across Shopify helps our merchants compete on one of the things that matters most to any business, genuine customer trust."

The enhanced app for Shopify includes improved data synchronisation and automated features designed to simplify review collection and management for merchants. General availability of the new app is live as of June 29, 2026.

 ENDS

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About Trustpilot

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 361 million reviews and 160 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1,000 employees and we're headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.