NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY IN OR INTO OR FROM ANY JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE RELEVANT LAWS OR REGULATIONS OF SUCH JURISDICTION.

Unbound Group plc

("Unbound Group", or the "Company")

Admission to Trading on AIM

and

Confirmation of Directorate Changes

1 February 2022

Admission to Trading on AIM

The Board of Unbound Group, the online multi-brand retail platform supporting the lifestyles of the 55+ demographic, is pleased to confirm that the shares of the Company will be admitted to trading on the Alternative Investment Market of the London Stock Exchange ("Admission") with effect from 8am today, under the ticker "UBG".

Confirmation of Directorate Changes

With effect from Admission, the directorate changes announced on 24 January will take effect. These are:

·    Ian Watson and Daniel Lampard will be appointed Directors of the Company as Chief Executive Officer and Chief Financial Officer (respectively)

·    Neil Johnson will continue as Non-Executive Chairman, having previously been Executive Chairman

·    Gavin Manson will step down from his role as Chief Financial and Operating Officer and will continue on the Board as a Non-Executive Director

The information required by Schedule 2, paragraph (g) of the AIM Rules for Companies in relation to all of the directors (including the new directors, Ian Watson and Daniel Lampard) can be found in the admission document published by the Company on 27 January 2022.

Ian Watson, Chief Executive Officer, commented:

"We are delighted to begin trading on AIM and I would like to thank the members of our team who have played a part in reaching today's milestone. I look forward to building on our work to date and to creating long-term value for our stakeholders as a listed company.

Our focus now, as well as continuing the development of Hotter Shoes, is on developing our Unbound Group partnership strategy, selling selected products in addition to Hotter Shoes footwear on the Unbound Group website, which is progressing well.  Confirmation of partners in the initially targeted specialist footwear and apparel segments will be made in due course, with first revenues expected in the second quarter of 2022."

ENDS

ENQUIRIES

Unbound Group plc

Dan Lampard

020 3874 8300

Stifel (Nomad and corporate broker)

Ash Burman, Nick Adams, Stewart Wallace, Francis North

020 7710 7600

Vico Partners

Sofia Newitt  

020 3957 5045

NOTES TO EDITORS

Unbound Group plc

Unbound Group plc is the parent company for a group selling a range of brands focused on the 55+ demographic. Unbound will build on the solid foundation of Hotter Shoes, its current main business, to grow value through its curated multi-brand retail platform supporting the active lifestyles of the 55+ demographic with a range of products and services.  Unbound's expanded offering beyond footwear is expected to feature a broad range of active lifestyle products and services, with third-party complementary brands featuring alongside new Unbound brands, as well as Hotter.

Hotter Shoes

Hotter Shoes, an Unbound Group plc company, has been transformed from a retail to a multi-channel business with a strong and growing digital focus over the last 2 years, and is now a fast-growing, profitable and cash-generative e-commerce focused footwear brand.  Hotter provides footwear with uncompromising focus on comfort and fit through the use of differentiating technology, to a targeted demographic that values its brand and products.  Hotter's direct-to-consumer channels now reach 29% of the female population in the UK over the age of 55, providing them with footwear that allows them to do more of what they love.  Cultural and demographic shifts now provide an opportunity to further monetise the existing Hotter customer database and grow it through the addition of similarly themed products beyond footwear.

FURTHER INFORMATION

This communication is being made for information purposes only in connection with the Delisting and Admission and related matters, and does not purport to be full or complete.

The distribution of this announcement in jurisdictions other than the United Kingdom may be restricted by law and persons into whose possession this document comes should inform themselves about and observe any relevant restrictions. In particular, this document may not be published or distributed, directly or indirectly, in or into the United States of America, Canada, Australia, Japan or South Africa.

The contents of this announcement have been prepared by and are the sole responsibility of Unbound.

This announcement does not constitute an offer or invitation to sell or issue, or a solicitation of an offer or invitation to purchase or subscribe for any securities in any jurisdiction nor shall it (or any part of it) or the fact of its distribution, form the basis of, or be relied on in connection with any contract therefor. This announcement may not be relied upon for the purpose of entering into any transaction and should not be construed as, nor be relied on in connection with, any offer, invitation or inducement to purchase or subscribe for, or otherwise acquire, hold or dispose of any securities of Unbound and shall not be regarded as a recommendation in relation to any such transaction whatsoever.

Stifel Nicolaus Europe Limited ("Stifel"), which is authorised and regulated in the UK by the FCA, is acting as sponsor and nominated adviser to Unbound exclusively in connection with the Delisting and Admission and for no one else in connection with the Delisting and Admission or any other matters described in this announcement and will not regard any other person as a client in connection with  the Delisting and Admission or any other matters described in this announcement or be responsible to anyone other than Unbound for providing the protections afforded to clients of Stifel nor for providing advice in connection with the Delisting and Admission or any other matters referred to in this announcement.  Apart from the responsibilities and liabilities, if any, which may be imposed on Stifel by the Financial Services and Markets Act 2000 or the regulatory regime established thereunder, neither Stifel nor any of its affiliates, directors, officers or employees owes or accepts any duty, liability or responsibility whatsoever (whether direct or indirect, consequential, whether in contract, in tort, in delict, under statute or otherwise) to any person who is not a client of Stifel for the contents of this announcement or its accuracy, completeness or verification or for any other statement made or purported to be made by it, or on its behalf, or by any other person(s) in connection with the Delisting and Admission, this announcement, any statement contained herein, or otherwise.

Certain statements made in this announcement are forward-looking statements and by their nature, all such forward-looking statements involve risk and uncertainty. Forward-looking statements include all matters that are not historical facts and often use words such as "expects", "may", "will", "could", "should", "intends", "plans", "predicts", "envisages" or "anticipates" or other words of similar meaning. These forward-looking statements are based on current beliefs and expectations based on information that is known to Unbound at the date of this announcement.  Actual results of the Unbound Group (being Unbound and its subsidiary undertakings from time to time), and/or their respective industries may differ from those expressed or implied in the forward-looking statements as a result of any number of known and unknown risks, uncertainties and other factors, including, but not limited to, the effects of the COVID-19 pandemic and uncertainties about its impact and duration, many of which are difficult to predict and are generally beyond the control of Unbound. Persons receiving this announcement should not place undue reliance on any forward-looking statements. Unless otherwise required by applicable law or regulation Unbound and its advisers (including Stifel) disclaims any obligation or undertaking to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.