6 July 2023

Strategic Partnership with WH Smith Travel

("Virgin Wines", the "Company" or the "Group")

Virgin Wines, one of the UK's largest direct-to-consumer online wine retailers, announces it has signed a new strategic partnership with WH Smith Travel ("WH Smith"), one of the UK's leading travel retailers and part of WH Smith plc.

The agreement represents significant progress for Virgin Wines as part of the Group's strategic focus on commercial partnerships. The exclusively curated range of quality wines is now stocked across 39 WH Smith stores within airports and train stations nationwide, and is already proving popular with customers.

Virgin Wines continues to explore a number of additional potential value accretive partnerships, following others recently agreed with leading British brands including Saga, Moonpig and Currys.

Jay Wright, Chief Executive Officer at Virgin Wines, commented:

"We are delighted to have partnered with WH Smith Travel to provide our exclusive, quality wines to their customers within travel hubs across the UK. This is a great opportunity for thousands of WH Smith customers to sample the outstanding wines that Virgin Wines sources from across the world and we hope that it will entice them to try more wines in the future as well as enjoying a glass or two while on their travels.

"Strategic partnerships such as this remain fundamental to our growth strategy, and we look forward to updating further on our progress in this area over the coming months."

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About Virgin Wines

Virgin Wines is one of the UK's largest direct-to-consumer online wine retailers. It is an award-winning business which has a reputation for supplying and curating high quality products, excellent levels of customer service and innovative ways of retailing.

The Company, which is headquartered in Norwich, UK, was established in 2000 by the Virgin Group and was subsequently acquired by Direct Wines in 2005 before being bought out by the Virgin Wines management team, led by CEO Jay Wright and CFO Graeme Weir, in 2013. It listed on the London Stock Exchange's Alternative Investment Market (AIM) in 2021.

Virgin Wines has more than 1,000 products in its portfolio and an active customer base of more than 180,000 worldwide. It has approximately 200 employees and more than 40 trusted winemaking partners and suppliers around the world.

The Company drives the majority of revenue though its main channels such as email and web, as well as its growing subscription schemes including WineBank, Wine Plan and Pay As You Go.

Along with its extensive range of award-winning products, Virgin Wines continues to grow its beer and spirit categories, successfully launching more than 40 exclusive products as well as its BeerSave and SpiritSave schemes.

https://www.virginwinesplc.co.uk/