11 January 2024

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

Extension of Strategic Partnership Agreement &

Update Ahead of North Carolina Sports Betting Launch

·    XLMedia extends partnership with Colorado-based sports publisher, Mile High Sports

·    WRAL.com partnership proving successful ahead of North Carolina Launch

LONDON, 11 January 2024 - XLMedia PLC (AIM: XLM) a leading global digital media, announces a two-year extension with long-term partner, Mile High Sports. Mile High Sports is a Colorado-based independent publisher primarily focused on professional sports with high quality multi-media content and a highly engaged sports betting audience.  

Mile High Sports has been a strategic partner of XLMedia since the Group entered the US market in 2020, expanding the Company's footprint in regulated states while delivering additional revenue for both businesses. This two-year extension further solidifies XLMedia's Media Partnership Business (MPB) as an industry leader.

North Carolina Sports Betting Launch Update

In recent news, the Governor of North Carolina, Roy Cooper (Democrat) publicly stated his intention to launch online sports betting prior to the 2024 March Madness NCAA basketball tournament.

The Group's North Carolina media partner, WRAL.com, is performing well in neighbouring states where sports betting has already been legalised and is very well positioned in North Carolina ahead of its launch. North Carolina is the ninth most populous state in the US and home to a passionate community of professional and collegiate sports fans making it an attractive sports betting market.

David King, Chief Executive Office of XLMedia, commented:

"We continue to build our successful Media Partnership Business. The extension with Mile High Sports is further proof of the Business' ability to partner with valued publishers. 

"Our partnership with WRAL.com positions us well to drive new revenue in legal Southern US states whilst also enabling us to reach North Carolina's large sports fan base in preparation for the upcoming launch of sports betting."

For further information, please contact:

About XLMedia

XLMedia (AIM: XLM) is a leading global digital media company that creates compelling content for highly engaged audiences and connects them to relevant advertisers.

The Group manages a portfolio of premium brands with a primary emphasis on Sports and Gaming in regulated markets. XLMedia brands are designed to reach passionate people with the right content at the right time.

About Mile High Sports

Mile High Sports is a Colorado-based independent publisher primarily focused on professional sports, with high quality multi-media content and a highly engaged sports betting audience.

Mile High Sports is dedicated to unique commentary covering the sports scene around Denver, Colorado, through its magazine, website, radio station, podcast network, and social media channels. Visit Mile High Sports at https://milehighsports.com/.

About WRAL.com's Parent Company, Capitol Broadcasting Company, Inc.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC. Brands - Capitol Broadcasting Company.