26 April 2023

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing

Issue of Ordinary Shares & Total Voting Rights

YouGov, the international research and data analytics group, announces that 5,744 new ordinary shares of 0.2p each ("Ordinary Shares") in the Company are to be allotted and issued.

Under the Company's remuneration policy, a proportion of the Non-Executive Directors' annual fee is paid in the form of Ordinary Shares in lieu of cash, except if a NED has an existing substantial shareholding. Accordingly, the Company has approved the allotment and issue of 5,744 new Ordinary Shares as follows:

(*Based on a closing price of £8.70 as at 24 April 2023, being the prior trading day.)

Following this issue, the shareholdings of these NEDs will be as follows:

Application will be made for the admission of these new Ordinary Shares to trading on AIM with admission anticipated to be on 03 May 2023. 

Total Voting Rights

Following Admission, the Company will have 111,482,043 Ordinary Shares. No Ordinary Shares are held in treasury.

The above figure includes 1,993,776 Ordinary Shares that are held by the YouGov Employee Benefit Trust to satisfy awards under the Company's employee share schemes.

Therefore, the total number of voting rights in the Company following Admission will therefore be 109,488,267. Shareholders may use this figure as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Group under the Financial Conduct Authority's Disclosure and Transparency Rules.

Enquiries

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world's most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 24+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

For further information, visit business.yougov.com