4 February 2026

YouGov plc

("YouGov" or "the Group" or "the Company")

Half-Year Trading Update and Notice of Results

Continued progress on revenue and targeted investments for future growth

YouGov, the international research and data analytics group, today issues a trading update for the half year ending 31 January 2026.

Current Trading

Trading in the first half of the financial year has remained in line with expectations. On a reported and underlying basis¹ the Group expects to report low-single-digit revenue growth, reflecting continued growth in the US and UK regions offset by a slight decline in YouGov Shopper on an underlying basis¹ (previously CPS) due to phasing of client deliveries.  

The Data Products division has had stable renewal rates, and is expected to deliver flat H1 performance on an underlying basis¹, with some weakness seen in the media agencies sector due to budgetary constraints. The Research division recorded mid-single-digit growth on an underlying basis¹ during the period, as clients continued to prioritise spend on strategic research projects and large-scale trackers. The Shopper division is continuing to perform in line with expectations.

During the year we have continued to make targeted investments designed to accelerate new AI product development, streamline our data lake, improve the client experience and increase automation within our platform and data collection.

Moving into the second half of the financial year, we continue to be encouraged by the positive momentum in the business and early commercial interest in our AI initiatives. We also remain mindful of the challenging macroenvironment, ongoing renewal season and disciplined execution required in H2. As such, the Group continues to expect to deliver modest year-on-year revenue growth for the full year, while operating profit delivery will be dependent on cost management initiatives and the return on investments we are making in innovation of our product, technology and operations to support sustainable long-term growth and value creation.

Notice of Results

YouGov will publish its results for the six months ended 31 January 2026 on 24 March 2026.

1 Defined as growth in business excluding impact of current and prior period acquisitions and movement in exchange rates.

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About YouGov 

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the US, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit yougov.com