Yü Group PLC

("Yü Group" or the "Group") 

Appointment of Digital Marketing and Sales Director

Yü Group PLC (AIM: YU.), the independent supplier of gas, electricity and water to the UK corporate sector, is pleased to announce the appointment of Adam Young as Digital Marketing and Sales Director, effective 1 November 2021.  

Adam will lead Yü Group's transformation into a data-driven, 'digital by default' business that will further accelerate the Group's growth, profitability and ability to scale. Adam will work alongside Jason Prothero, Commercial and Transformation Director, and be part of Yü Group's further strengthened Executive Committee reporting directly to the CEO. Adam will replace Simon Smith who is leaving due to personal reasons.

Adam joins the Group from Arco Limited, where he spent 13 years working in leadership positions within the digital and marketing teams. Adam led Arco's transformation from traditional catalogue marketing to a best-in-class digital product. Prior to this, Adam spent over ten years at Carlsberg UK, where he helped develop the company's sales strategy for the UK.  

The appointment follows the Group's interim results for the six months to 30 June 2021 which reported a strong financial and operational performance alongside positive momentum heading into the second half of the year.   

Bobby Kalar, Group Chief Executive Officer, Commented:

"I am delighted to welcome Adam as our Digital Marketing and Sales Director. Adam has a proven track record of driving digital change and will bring relevant expertise and experience to support our digital transformation programme. This programme will support our growth strategy by unlocking new routes to market, enabling us to continue to scale the business and take market share. I would like to thank Simon for his contribution to Yü Group and wish him well for the future."

For further information, please contact: