Naked Wines PLC operates an online wine retail platform that connects consumers, referred to as "Angels," with independent winemakers globally. The company’s business model involves customers making monthly payments that contribute to their future wine purchases, allowing Naked Wines to provide tailored wine recommendations and preferential pricing. It sources a diverse range of wines from a network of winemakers, primarily serving markets in the UK, the US, and Australia. Naked Wines focuses on delivering quality wines at competitive prices while fostering a community-driven approach that emphasizes customer feedback and engagement.