B90 Holdings plc operates as a performance marketing and MarTech business, primarily serving the online gaming industry. The company utilizes an AI-driven platform to provide marketing services focused on customer acquisition, leveraging automation and data analytics to optimize campaigns. B90 generates revenue through partnerships with international iGaming operators, employing a capital-light business model that minimizes regulatory exposure. Its operations are global, with a focus on expanding its B2B partner base and enhancing its technology capabilities to support scalable growth.
B90 Holdings plc operates as a performance marketing and MarTech business, primarily serving the online gaming industry. The company utilizes an AI-driven platform to provide marketing services focused on customer acquisition, leveraging automation and data analytics to optimize campaigns. B90 generates revenue through partnerships with international iGaming operators, employing a capital-light business model that minimizes regulatory exposure. Its operations are global, with a focus on expanding its B2B partner base and enhancing its technology capabilities to support scalable growth.
