For release on Reach: 30^th September 2026

B90 Holdings plc

("B90", the "Company" or the "Group")

B90 HOLDINGS PLC SHOWCASES END-TO-END AI AUTOMATION THROUGH BESTPREVIEWS

B90 Holdings plc (AIM: B90), the AI led Mar-Tech group serving the iGaming industry, announces the successful beta launch of the football analytics website BestPreviews.com. The website is a fully automated football analysis and betting predictions platform built on proprietary IP and technology.

BestPreviews demonstrates B90's ability to combine proprietary predictive modelling, sports data, artificial intelligence, machine learning and automated publishing within a single end-to-end workflow.

At the core of the platform is B90's proprietary data model, which assesses match probabilities and compares them with available odds to identify potential betting value. This is supplemented by sports data including team form, performance statistics, line-ups and other match information.

The process is automated from data ingestion and prediction through to betting selection, AI-generated analysis and publication. This enables B90 to produce and update large volumes of match-specific content without each preview having to be individually researched, written and published manually.

BestPreviews therefore provides a live demonstration of B90's technology and its ability to deploy proprietary IP, AI and automation within scalable, commercially relevant digital products.

During the 2026 FIFA World Cup, BestPreviews recorded a positive return on turnover of 17.5% across its tracked selections.

B90 intends to continue developing the platform's predictive capabilities, data integrations, automation and user experience, alongside opportunities to commercialise the platform.

Further information, analytical football insights and betting tips, visit bestpreviews.com

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For further information please visit www.b90holdings.com or contact:

B90 Holdings plc
Ronny Breivik, Chief Executive Officer                                                                    (via Rosewood)
Marcel Noordeloos, Chief Financial Officer

Strand Hanson Limited (Nominated Adviser)
James Harris / Richard Johnson                                                                                  +44 (0)20 7409 3494

Zeus (Broker)
Louisa Waddell / Simon Johnson                                                                               +44 (0)20 3829 5000

Rosewood (Financial PR & IR)
John West / Llewellyn Angus                                                                                      +44 (0)20 7653 8702