18 November 2021                                                                         *Reach non-regulatory announcement

Blackbird plc (the "Company")

Blackbird wins Best Tech Company 2021 Award

London - Blackbird plc (AIM:BIRD, OTCQX: BBRDF), the technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, announces that it has won the 'Best Tech Company 2021 Award' at the SportsPro OTT Awards.

The prestigious SportsPro OTT Awards are dedicated to sports focused OTT, streaming and video production - recognising organisations and individuals pushing boundaries and innovation in the fast-paced broadcast media industry. A high calibre panel of 72 judges drawn from international rights holders, broadcasters and technology providers selected winners across 14 categories.

Crowning Blackbird 'Best Tech Company 2021', SportsPro, said: "This award recognises the company that's driving the growth and disruption of the sports OTT industry via the use of technological innovation. Judges awarded Blackbird the top prize as they felt that the company managed to evolve their user experience to meet customer needs while paying attention to their carbon footprint, and that they have spearheaded the revolution in remote editing. The judges also mentioned how impressive it is that it has been used by such a wide range of sports!"

Blackbird won the award after another strong year of expansion which has seen the Company rapidly build on its 45% revenue growth in 2020.  Blackbird has announced a string of new contract wins this year with leading organisations including BT Sport, Univision, Eurovision Sport, EVS and Cheddar News. Strategic technical partnerships have been built with fellow industry leaders and pioneers such as LiveU, Newsbridge, TVU Networks and Streann Media.

In September, Blackbird launched its core video technology licensing solution, 'Powered by Blackbird', to enable advanced cloud native functionality and drive major efficiencies for video companies. The launch came soon after Blackbird announced a 5-year technology licensing deal with a global broadcast company.

Blackbird is leading the campaign to dramatically reduce carbon emissions within the video production industry. Earlier this year, the Company launched a carbon awareness study titled - 'Video Shouldn't Cost the Earth' - in collaboration with environmental management consultancy Green Element. The study highlights that cloud native Blackbird generates up to 91% less carbon emissions than on premise and cloud-based video editing workflows. In July, Blackbird was awarded the London Stock Exchange's Green Economy Mark in recognition of its work in contributing to the green economy - just 2.5% of UK listed companies have been given this esteemed award.

Blackbird plc CEO, Ian McDonough, added: "We are thrilled to have won this major industry recognition from such a strong field of tech companies whom we admire. The judging panel called out our drive to both grow and disrupt through innovation - this is very much in our DNA with the business holding multiple patents around its technology. Similarly the recognition that we are reducing the carbon impact of our client base is hugely important to us as the media industry must lead in this area by example."

Blackbird drives awareness, monetization and efficiencies for brands in the sports, news, entertainment and enterprise sectors. Customers include Univision, Tata Communications, EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, BT, NHL, Eleven Sports, Cheddar News, Riot Games, the U.S Department of State and 75 local US news stations with TownNews.

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About Blackbird plc

Blackbird plc operates in the fast-growing SaaS and cloud video market. It has created Blackbird®, the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird plc's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird® enables multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird® removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for digital distribution, and ultimately results in much more effective monetisation.

Blackbird plc is a licensor of its core video technology under its 'Powered by Blackbird' licensing model. Enabling video companies to accelerate their path to true cloud business models, licensees benefit from power and carbon reductions, cost and time savings, less hardware and bandwidth requirements and easy scalability.

www.blackbird.video

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www.youtube.com/c/Blackbirdcloud

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